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A mall kiosk could work but it needs to be a mall with lots of activity a la Menlo /Freehold.
I guess you are looking to sell the cupcakes and not really have it as a destination hang out like a cafe? If I understand it correctly then a "happening " mall could serve you well.
Second, are you based out of central NJ area. I was thinking of getting into this with my gf at the time about 8 months ago. Good thing we didn't, but if you want to discuss the business/location factor further, shoot me a message.
Personally,I think you would be getting in on the tail end of a fad.
However, I've seen these cupcake shops in many cities, and they tend to be in upscale shopping/restaurant districts within walking distance of colleges or "young professional" housing.
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