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graphic designer here. constructive criticism is a part of the game..... don't be afraid to dish it out. Also willing to bet that every single one of the fonts used were either the ones that came with their computer or illegally used without a valid end user license agreement. Have you friend check if these fonts were properly licensed. My money is on you'll never hear from the "designer" again
Graphic designer here too. Absolutely tell the designer, they can fix it faster than waiting for the vendor to fix it. In fact cc them both and tell them both. This is a business, no feelings to hurt there.
Speaking as a Grammar Nazi, I would definitely let the artist know. IMHO, anyone who puts out a "professional" product should, at the very least, proofread it before offering it to the public.
I have worked with many people with college degrees that still can't spell, and seem to be clueless how bad it makes them look. This is a particularly sore spot with me. I once sent a letter to the Station Manager at a local television station after the station announced a "torando" warning.
Someone I know was going to order a poster online that consisted of different words in a variety of fonts. It looked very cool but she noticed there were some words that were misspelled. She passed on placing the order but was trying to decide whether it was worth reaching out to the artist or to the vendor to let them know about the errors.
What would you do in that situation? Or conversely, if you were the artist, how would you feel about being told about these mistakes?
My suggestion was to go to the vendor rather than the artist because it's less personal. But I also think it was a big misstep by the vendor because their quality control should have picked up the errors before putting the product on their website.
You'd THIMK a company selling a 5 million dollar US marble machine would grab their kids Engrish friend and double check their sperrling in their brochure. In Vancouvers' Chinatown on Main there's "Pracital Plubing". Where I am is appears the large .com listing on the highway billboard is missing a letter in their email!! There's a van in Vancouver that offers Exarct glass cutting. You could start a collection.
I mean, like, we're all in a hurry but a little proof reading pays off large!!
glad to hear from the graphic artists who commented - interesting to me that you'd rather be told directly, because to the person who noticed the issue, that felt more awkward and she was more comfortable contacting the vendor instead since it felt a bit more distant and not like a personal criticism.
OP, hope you do tell them the mistakes or they'll never know and keep doing it, and lose business. Betting it's apostrophes on plurals because it seems everyone is doing this and people think it's normal now.
nope, it was actual misspelled words. But the apostrophe thing drives me nuts! (or should I say nut's?? lol!)
glad to hear from the graphic artists who commented - interesting to me that you'd rather be told directly, because to the person who noticed the issue, that felt more awkward and she was more comfortable contacting the vendor instead since it felt a bit more distant and not like a personal criticism.
It was definitely intended to be helpful though!
Art is subjective but mistakes can be made. That said, It's one thing to dislike the way something was drawn or disapprove of a font that's being used. It's quite another for a word to simply be misspelled. That's a technical mistake along the lines of saving a file in the wrong format or forgetting to use a fill color you discussed. Nothing subjective about that. The artist just dropped the ball on that one.
If you want to alert them of a technical mistake w/out a big stink you could say something like "Hi. The design is coming along great! Everything looks good so far but it looks like you've misspelled this word though."
No more trouble/effort than it would take to tell a waiter your steak was slightly overdone. No designer worth their salt would take it personal
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5 MILLION MARLE CUT MAVHINE, broshure spelling
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