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The 308 GTi is a compelling competitor to the Golf GTi. As for their bread-and-butter vehicles, I think they'll find the market here quite unforgiving, especially with the market rapidly shifting away from cars and toward trucks and SUV/CUVs.
Quote:
Originally Posted by victimofGM
That’s Opel/Vauxhall
PSA bought Opel/Vauxhall. Even so it's a real stretch to say Peugeot sells cars here when those cars were entirely designed/engineered/etc. by GM and GM affiliates and built at assembly plants designed and built and maybe even still owned by GM.
PSA bought Opel/Vauxhall. Even so it's a real stretch to say Peugeot sells cars here when those cars were entirely designed/engineered/etc. by GM and GM affiliates and built at assembly plants designed and built and maybe even still owned by GM.
GM doesn't own any of it.
It was sold lock, stock and barrel to PSA... including future pensions, which was the main reason GM got out.
So yes, those are now PSA cars, badged as Buicks.
Cascada's going away soon and the Regal won't live beyond this generation.
It'll probably get replaced by a Chinese Buick.
They're PSA cars like the 124 is an FCA car -- in name only. Maybe even less so since at least FCA provides the 124's powerplant and does the marketing. And the main reason GM sold Opel/Vauxhall is that the division hadn't made a profit since the 20th century.
They're PSA cars like the 124 is an FCA car -- in name only. Maybe even less so since at least FCA provides the 124's powerplant and does the marketing. And the main reason GM sold Opel/Vauxhall is that the division hadn't made a profit since the 20th century.
If they didn't have all of the costs associated with building in Europe, they might've made money. Now GM will be out of pensions worldwide.
Ford's losing money hand over fist there as well. I've wondered if their deal with VW might be the first step toward their own European exit.
If PSA was smart, they wouldn't try to sell cars here on their own.
FIAT is a disaster, but FCA does not have trouble selling FIATs in the USA. Call 'em Jeep and they sell.
French cars have a very negative reputation in the USA.
If PSA partnered up and disguised them as something else, they could sell very well.
Talk to FCA and sell them as Chryslers. They have the dealer network and could use the product.
It's a lot easier to understand why Peugeot needs the US market than to understand why the US market needs Peugeot. That is the textbook definition of bad strategy.
Strategically it would make a lot more sense for them to acquire an automaker that already has a dealer base in the US.
Mitsubishi would make a lot of sense since they have long cooperated, have complementary product ranges and geograpical coverage. The cost of getting established in the US are massive and they will undobutedly see strong competition from Chinese manufacturers also looking to establish a beachhead in the highly competitive US market. I'm pretty sure Peugeot will fail this time too. Their only differentiator that I can think of are some weird design quirks.
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