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No one who saw the new Gillette ad “The Best Men Can Be” thought it would be universally embraced. It establishes the state of masculinity today with various scenes of men acting sexist, boys physically and mentally terrorizing each other, and dads accepting a “Boys will be boys” mentality, before dramatically pivoting.
Much of the criticism of the ad has revolved around the company’s motives. Yet Gillette/P&G can have financial incentives and still make an ad worth lauding. These two things are not mutually exclusive.
IMO this ad is a step in the right direction, because the more we collectively hear the message that sexual harassment is unacceptable, that bullying is wrong, and that helping victims is noble, the more this message will shape our—and our children’s—everyday choices. We need to get messages like this from our leaders, teachers, parents—and from television shows, movies, books, songs, and advertisements. Cultural shifts happen when every aspect of culture embraces and normalizes a change.
Some do not think we need the message. But I disagree. We do. The centerpiece of this ad isn’t grown men; it’s kids. The ad climaxes with footage of sweet-faced children and the lesson “The boys watching today will be the men of tomorrow.” Gillette’s argument is that we need to be careful with the choices we make as adults because children learn decency and morality from us.
When the message that we should try and raise compassionate children offends a large swath of America, there is a sickness spreading that we desperately need to cure.
It's kind of bizarre for someone selling something to tell his customers that they are a problem to be solved.
I think too that the country is getting really weary of woke-scolding.
Threw away my Gillette Sensor 3 razor. Replaced it with a double edge safety razor. Local store has a 10 pack of blades for $2.05. Been using Gillette razors since the 80s.
Threw away my Gillette Sensor 3 razor. Replaced it with a double edge safety razor. Local store has a 10 pack of blades for $2.05. Been using Gillette razors since the 80s.
Gillette razors haven't been competitive on price and quality for 20 years or better. For nearly that long I've been using Wal-Mart's triple blade disposables. They used to be made by and branded Wilkinson, then switched to Wal-Mart's equate brand some years ago. Same great product, though, and I'd guess they're still made by Wilkinson. Far superior to Gillette at a fraction of the price. Actually, best razor I've ever used.
What I haven't yet found, though, is a good quality replacement for Gillette's Foamy Shaving Cream. Unless they've improved it recently, Barbasol is dry, thin in texture, and inferior to Foamy. So is Wal-Mart's equate.
You made no point. Ohio was correct. The whole point of advertising is exactly what you're complaining about...telling people how their lifestyle should look like. That's how they make money. It's pretty simple.
What??? No, the point of advertising is to make your product known as well as to sell your product. In your advertisement you should show, or prove rather, why your product is better than the competitor's product. Alienating even a small percentage of your target audience can be a huge blunder financially.
What??? No, the point of advertising is to make your product known as well as to sell your product. In your advertisement you should show, or prove rather, why your product is better than the competitor's product. Alienating even a small percentage of your target audience can be a huge blunder financially.
Advertisement can be approached from different angles.
While some men might detest this particular ad, the company most likely have calculated how many WOMEN shop for household items/family needs ( razors including.)
Advertisement can be approached from different angles.
While some men might detest this particular ad, the company most likely have calculated how many WOMEN shop for household items/family needs ( razors including.)
You don't know much about advertisement, do you?
My wife shops, yes. But WE decide what products to purchase. Funny thing is, she was as offended as I (or maybe even more so).
Apparently, the company was not designing this ad, with specifically you and your wife in mind, sorry)))
You made the assertion that the women do the shopping. I pointed out that it offended my wife. Might also point out that it offended my daughter and her husband, plus my other two sons and THEIR wives.
I have no doubt it plays well< in certain parts of the country. Then again, those are likely the parts of the country where they wouldn't understand just what a true man is - much less what's expected of them.
<battening the hatches for the upcoming "you don't understand......" maelstrom>
It’s certainly more attractive to women who hate men. Lots of them crawling around these days.
Yeah, but most of them don't shave. lol
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