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B&G Foods said Thursday it would drop an image of a black chef from the packaging of its Cream of Wheat cereal mix, the latest company to make changes to branding widely considered as racially insensitive.
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“For years, the image of an African-American chef appeared on our Cream of Wheat packaging. While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” B&G Foods said in a statement.
The condiments and sauce maker is expected to roll out new packaging in the first quarter of 2021, it said.
I'm only surprised that it took them this long. Aunt Jemima and Uncle Ben got cancelled months ago.
Yeah, I figured that it was coming sooner or later. It's unfortunate really. I. My opinion I think some of the companies likely wanted to modernize some of the brands anyway and are using the current "woke" atmosphere to change the branding. It makes the seem socially progressive to the younger crowd and avoid pressure to keep the old branding that they may have faced in calmer times.
B&G Foods said Thursday it would drop an image of a black chef from the packaging of its Cream of Wheat cereal mix, the latest company to make changes to branding widely considered as racially insensitive.
…
“For years, the image of an African-American chef appeared on our Cream of Wheat packaging. While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive,” B&G Foods said in a statement.
The condiments and sauce maker is expected to roll out new packaging in the first quarter of 2021, it said.
It seemed positive to have him on the box.
Put a white chef on the box!
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