Innovative sales strategies (agents, Realtor, listing, fee)

[kunk10]

Seems real-estate pros aren't as a whole on the cutting edge. Aside from social media and the usual suspects regarding sites like realtor and trulia, what are some new media or smart strategies for selling in a crummy market?

[BiggJoe4181]

give me a budget. I can be a lot more creative with $5000 rather than say $100. I would also say how much is the property in question. You would (or at least I would) market a $1,000,000 home differently than a $175,000 home.

[kunk10]

it's my property, $400k range on long island

[BiggJoe4181]

I'm not in the Long Island area so some of these things might not work.

-postlets (Postlets | Free Listing Syndication and Real Estate Marketing Tools) allows you to post on multiple sites at the same time
- create a website for your home. That way instead of telling someone about it you can just direct them to the site.
- host realtor open houses (perhaps themed)
- partner with a lender - have them do flyers for you giving estimates of mortgage payment

In my area of NC the best advertising is in MLS. If it's not in MLS your chances of getting it sold diminish.

[Tanya Donaghy]

If you want to post on MLS, but don't want to be represented by a real estate agent, you could also find a flat fee broker that would post it for you...

[Brandon Hoffman]

Staging the home, making sure condition is excellent and all maintenance items repaired, and the price it slightly below the comps and you'll have a great chance to sell in 30 days or less. There is no substitute for price and condition because the home must sell itself.

[Laurie Matthias]

Guess my question is what do you consider to be the 'cutting edge' if social marketing and comprehensive internet coverage isn't? Blogging, FB and a variety of well thought out widgets/apps/links on a website and the single property website can have significant effect. Yes, Postlets, RealBird and other similar programs also broaden the exposure immensely.

The key is to get your house sold is pricing it right and getting it in front of as many buyers as possible. There are two ways: go to where they are (online and social media) and sell it to agents. Not as easy to do if you're going FSBO, but not impossible.

[tomocox]

Originally Posted by kunk10

Seems real-estate pros aren't as a whole on the cutting edge. Aside from social media and the usual suspects regarding sites like realtor and trulia, what are some new media or smart strategies for selling in a crummy market?

There is only one common denominator that will sell a house in a "crummy" market. Property must be priced right! There is no value in an overpriced home. While a listing agent's job is to get all the money they can for a seller, there is also the responsibility of reducing the carrying costs. Insurance, maintenance, taxes, and interest which must be considered.

I recommend that every agent take one simple two day course on listing and pricing property correctly. The Council of Residential Specialists (CRS) course 201-Listings is the most valuable class which I have ever taken.

[rfr69]

Originally Posted by kunk10

Seems real-estate pros aren't as a whole on the cutting edge. Aside from social media and the usual suspects regarding sites like realtor and trulia, what are some new media or smart strategies for selling in a crummy market?

I've seen a few people in my area doing raffles. For example you want 100k for your house. Sell raffle tickets for $100 and sell 1000 of them. You could also do something like $500 for a ticket but only sell 200. Personally I'd probably drop $500 for a chance to come up on a 100k property.

Also, Rules For Rebels: Technology & Social Media for the Real Estate Professional a good article about new strategies involving social media and technology

[Mark Brian]

Instead of focusing on creative, why not focus on effective and price it right from the first day it is on the market?