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Calling all agents and brokers? Curious as to your professional way in dealing with expired listings? Do you call right away, do you send a letter? What is your personal pitch and why do you think it works? Share some of that knowledge!!!!
Colleen
I'm interested in hearing this because my SECOND listing expires in less than 2 hours! Really what does one agent have to offer over another? Especially in this market?
Calling all agents and brokers? Curious as to your professional way in dealing with expired listings? Do you call right away, do you send a letter? What is your personal pitch and why do you think it works? Share some of that knowledge!!!!
Colleen
First: Check the Do not call list!! If that seller's number is on there - DO NOT CALL
Next: Do you have a marketing plan for this listing - something unique? What can you do / offer the seller that the other agent / broker can't?
No amount of "pitching" will do you any good if you can only offer the "same old" thing -
As a seller I can tell you what I do not want to hear or read... I have a buyer for your house.
I can't tell you how many agents actually said this. I'd decided to "interview" agents using homegain, I got about 15 responces, not one local, and I'd have to say about 5 or 7 said they had a buyer.
As a seller I can tell you what I do not want to hear or read... I have a buyer for your house.
I can't tell you how many agents actually said this. I'd decided to "interview" agents using homegain, I got about 15 responces, not one local, and I'd have to say about 5 or 7 said they had a buyer.
Hey! I have TWO Buyers for your house!
The spam companies manage to annoy everyone, don't they?
As a seller I can tell you what I do not want to hear or read... I have a buyer for your house.
I can't tell you how many agents actually said this. I'd decided to "interview" agents using homegain, I got about 15 responces, not one local, and I'd have to say about 5 or 7 said they had a buyer.
As a seller, what would YOU like to hear? I am not in your neighborhood, so dont worry, I wont call you - I am accessible with a direct number, our company is small so you get very personalized service, our marketing plans are of course internet, (since actually more than 80%, and i am being conservative home owners start their own search there) and weekly news ads, I dont think news ads sell homes, I think the net does. Thats my opinion, but what would make me stand out to you versus other agents?
Thanks for sharing this - very good that a seller is answering this thread - you are who we work for, or at least I consider that I do when I list a home.
I would not recommend the shotgun approach. You will just waste valuable time and marketing dollars. Look at each one individually, look up the mortgage, and if it makes sense and you have something to offer that seller, go for it. I do see a lot of flat fee expired listings where the broker did nothing but collect a fee for entering data into MLS. Maybe you could help these people if you had a feasible marketing plan.
What sellers need in today's market is buyers, not more listings. Almost every expired listing in my SOI is either way overpriced, the seller is upside down in debt, or the bank is trying to dump it. There's very little I can do for any of them except procure a qualfied buyer (which is another subject in itself). Sorry, I know this doesn't really answer your question, but it's reality in my world today.
First: Check the Do not call list!! If that seller's number is on there - DO NOT CALL
Next: Do you have a marketing plan for this listing - something unique? What can you do / offer the seller that the other agent / broker can't?
No amount of "pitching" will do you any good if you can only offer the "same old" thing -
This is not true once a person has put their home on the market they are null and void from the DNC list
I am not sure if you are asking about your own listing or someone elses that you want to get
If it is yours don't wait until it expires to pitch the people
If it is NOT yours I would call and set up an appt to view the house immediately
If they say the do not want to relist
say something like "oh. you mean if I had a buyer for you right now....you wouldn't be intersted?"
of course they will ask "do you have a buyer?"
You say...."I don't know I haven't seen your house yet to determine that"
How can anyone interested in selling their home deny that
hope it works for you because it sure as heck works for me
This is not true once a person has put their home on the market they are null and void from the DNC list
You might want to check that out
On February 18, 2005, the Federal Communications Commission (FCC) issued an Order addressing certain issues raised in NAR’s Petition for Reconsideration of the Commission’s 2003 Telephone Consumer Protection Act (TCPA, a.k.a. Do-Not-Call) rules. Specifically, NAR requested that the FCC clarify that calls to “For Sale By Owner” (FSBO) and expired listings fall outside the scope of the Do-Not-Call rules.
The FCC did clarify that calls to FSBOs by real estate professionals representing a potential buyer are not telephone solicitations, as so long as the purpose of the calls is to discuss the potential sale of the property to the buyer. Unfortunately, the FCC declined to exempt from the Do-Not-Call rules calls to expired listings and to FSBOs for the purpose of offering services to residential subscribers (homeowners). National Do-Not-Call / E-Mail / Fax Update - Archive of Previous Updates
As a seller..........If someone was going to pitch me to relist with them they better have a few things done based on the last agents work. I'd want to see a marketing plan, I'd want a critique of what the last agent did........
I have no idea how some sellers allow their homes to be shown on the net with blury pictures or picture of a less then cleaned up room. I use that as an example of how a agent could approach the potential customer.
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- I am accessible with a direct number, our company is small so you get very personalized service, our marketing plans are of course internet, (since actually more than 80%, and i am being conservative home owners start their own search there) and weekly news ads, I dont think news ads sell homes, I think the net does. Thats my opinion, but what would make me stand out to you versus other agents?
