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Even though sales are down over 20% and customers are complaining the CEO of JC Penney's is adamant about not having sales or discounting prices breaking all rules of common sales marketing sense.
The ex-apple ceo that penneys hired is trying his best to re-make Penneys in the image of Apple stores. Idiot doesn't get that the customer base doesn't shop Penneys to buy computers.
I love JC Penny but part of the fun in shopping is finding good deals.
Aside from that I've noticed that a lot of their everyday pricing is higher than other stores nonsales prices.
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