I think the main reason Fox has not had success with that time slot has to do with this:
Quote:
Why focus on late night when FOX entertainment still doesn't broadcast at 10,9 central in primetime after all these years?
|
Fox's decision to give 10pm to its affiliates (rather than offering network programming) means whatever airs at 11pm typically has a lousy lead-in. If an affiliate has a great 10pm show on a certain night, they can be assured their 11pm news will get a few extra eyeballs. This was what killed the
Jay Leno at 10pm on NBC experiment several years back, The show did not have great ratings on its own, but what made the network kill the show was the complaints of their affiliates who saw their 11pm newscasts lose a lot of those lead-in ratings they had when better stuff was offered at 10pm.