Quote:
Originally Posted by calnbs
I LMFAO every time a sales manager says that to me:
Just make sure you sell on "Value" and not "Price".
When a client can buy the same or very similar product/service for $400 from someone else. WTF would they buy from me at $800? Because I can provide "VALUE"? AHAHAHAHAHAAHAA!! Yeah, GOOD LUCK to "VALUE" because the guy who can sell it for $400 is also promising "VALUE".
Another example: 2 yrs ago, I needed to cut down 5 huge pine trees in my backyard. I had three contractors bidding for the job. All of them promised "Value" if I went with them. One contractor qouted me $7,000, 2nd contractor qouted me $3,000, the 3rd contractor qouted me $800. They all offered me to do their best. Guess which contractor I went with? LOL.
I've been in sales before. I spent 95% of my time marketing, prospecting, calling, looking, or begging for clients. I spent the other 5% Selling. I use to tell my sales manager, this is not a sales job, it's a fracking marketing job.
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Value is more important than price, but only when what you have to offer actually does have a greater value than your competitors. If it's the same exact product (or there's nothing tangible that you can offer that displays a greater value), then, yes, obviously people will go with the cheaper price.
For example, I recently moved into a new apartment. I was choosing between 2 different apartments, one had a cost of over $200 more per month than the other. The more expensive one was in a better neighborhood and had far better reviews than the cheaper one. So I went with the more expensive option because it clearly had a better value.
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