Salem is the capital of Oregon and the third largest city in the state. Situated in the middle of a large, fertile agricultural region, host to a booming wine industry in the Willamette Valley, and known as the "Cherry City," Salem is the processing and transportation center for the surrounding area. A clean environment, the natural scenic beauty of its location, and the recreational activities afforded by the nearby mountains contribute to the high quality of life for which Salem is noted. In addition, careful planning and intelligent zoning have made the city attractive to new business and industry.