Phidippides

The Phidippides opened in 1974 in Atlanta, Georgia. It is a specialty shop that has worldwide branding and more locations than just Atlanta. The store is all about running, walking, and staying fit. The clothing may have changed over the years, but the way one runs has not. This is why the Phidippides store is concentrating on finding the best shoes for runners possible based on individual needs. Jeff Galloway was the man behind the dream for the specialty shops. It was his dream to be part of the Munich Olympics. He set a record for the ten mile in America. He traveled throughout the world and competed in various running affairs. He also obtained degrees in social and historical studies.

The first store was opened in Tallahassee, Florida after he worked to get enough money for the startup costs. Now there are over 35 stores nationwide. He also started selling the brand Nike, which was as yet unknown in the 70s. Products can now be bought online or at any of the franchise locations. There is also the Galloway Training Program that he created as a way to help runners, joggers, and others stay fit. The Atlanta stores are overseen by Jeff.