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This is a major pet peeve of mine. I google a business, say a restaurant, music venue, to get information and when I get to the website it is a blank page instructing me to view them on FACEBOOK or Twitter. I don't subscribe to social networks, never have, never will. But to view a menu, make a reservation or obtain other information, many businesses are only offering information on a social network. Why? If I can't access the information online from the businesses own website, I chose another business. I refuse to join facebook or some other social network simply to have access to information that should be readily available online.
It's "Business 2.0". Low cost way to reach the masses. Studies show that facebook and twitter users are among the higher earning class, thus making it a win/win situation.
Facebook and Twitter are just different ways to communicate online. More specifically, they allow 2 way communication in real-time. They are not suited for conveying large amounts of information. Web 2.0 technologies may or may not be suited for your business. Ex. Do you have dynamic topics? Will your visitors engage you? Do you have time to respond? Will you or your visitors benefit from public online communication?
It's "Business 2.0". Low cost way to reach the masses. Studies show that facebook and twitter users are among the higher earning class, thus making it a win/win situation.
interesting.... it's been my experience that their demographic skews toward those under 30... ppl who've been hit particularly hard during the current recession. None of the professionals I personally know use FB or twitter for their jobs and check it only sporadically during the week.
I think the main reason businesses use FB instead of stand-alone websites is that their un-tech savvy proprietors are better able to update info with a few taps from their smartphones, instead of logging on to a laptop & dealing with HTML code.
interesting.... it's been my experience that their demographic skews toward those under 30... ppl who've been hit particularly hard during the current recession. None of the professionals I personally know use FB or twitter for their jobs and check it only sporadically during the week.
I think the main reason businesses use FB instead of stand-alone websites is that their un-tech savvy proprietors are better able to update info with a few taps from their smartphones, instead of logging on to a laptop & dealing with HTML code.
Creating/updating a website no longer requires the knowledge of html. Although all my clients have stand-alone sites (being fortune 500 companies), there has been a strong push to advertise to the high-income gadget loaded yuppies on their iphones and blackberries. Facebook and twitter are the most popular avenues to do so. Usually through the use of games, jokes and promotions.
I generally don't go out of my way to go to a restaurant without a menu online and a website.
If I'm going out of my way to go there I'd like to see a menu, pricing and maybe a few pics online.
As for why they don't I think its just they aren't tech saavy or are too cheap to put up a website. Twitter & Myspace give them a web presence, doesn't cost anything and doesn't take any special skills, html, money to put it up. It also allows quite a bit of customization and allows you to frequently update info.
Some businesses warrant a website while others it doesn't really matter. Restaurants don't require websites as much as other businesses. I don't really pick restaurants based on what's available on their website.
I primarily choose restaurants by recommendations. Otherwise by convenience or whatever coupons they have available. But that's just me.
Some businesses warrant a website while others it doesn't really matter. Restaurants don't require websites as much as other businesses. I don't really pick restaurants based on what's available on their website.
I primarily choose restaurants by recommendations. Otherwise by convenience or whatever coupons they have available. But that's just me.
I agree to a point, many of my fav restaurants are little mom and pop places that don't have websites.
Just seems like everyone has websites these days, its very low cost to just put up a simple website with your menu, a pic of your place, maybe a review or newspaper write up.
If its a place down the st website isnt a big deal but if its a place I heard of and is a drive, I'd like to see a website before I make the drive. Also, as far as takeout goes, if you dont have a menu online I'm not ordering.
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