News, Toyota to move some Calif. work out of U.S. (lender, debt)
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WASHINGTON - Toyota is pulling out of a California factory joint venture it had previously run with General Motors — the first time the Japanese automaker is closing a major auto assembly plant ever.
Toyota Motor Corp. said Friday it will stop production at its Fremont, California-based New United Motor Manufacturing Inc., or NUMMI, in March 2010, and will move production to its other plants in the U.S., Canada and Japan.
Toyota reached its peak by being smart about what it built.
Toyota falls off said peak by taking after the domestic makers.
Build a ton of overlapping models (SUVs: Rav4, Highlander, 4Runner, Sequoia, FJ LandCruiser...really now?) and build them as if the consumer would be able to keep buying them with ever-increasing debtloads, you know, because lenders just forget to take debt-to-income ratio into account here.
NOT a formula for success, last I checked...
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