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Old 12-08-2013, 09:07 AM
 
Location: New York City
4,036 posts, read 9,058,763 times
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Some interesting analysis on the Apple demographic as it relates to e-commerce: `Hands Down' Apple Retailing Winner: Scott Galloway: Video - Bloomberg
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Old 12-09-2013, 07:42 AM
 
Location: Minsk
4 posts, read 3,245 times
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Quote:
Originally Posted by tpk-nyc View Post
The author missed one key point: social class. Apple refuses to compete in the low-end market. This creates resentment because many people simply can’t afford their products and it makes Apple seem arrogant and snobbish. It also perpetuates the stereotype that Apple products are for white, Creative Class types in New York and San Francisco.
Apple doesn't refuse to compete in low-end segment, just look at the latest iPhone 5C. But Apple doesn't make great success in it.
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Old 12-10-2013, 09:37 AM
 
Location: Maryland not Murlin
8,193 posts, read 22,575,431 times
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Quote:
Originally Posted by KaterinaM View Post
Apple doesn't refuse to compete in low-end segment, just look at the latest iPhone 5C. But Apple doesn't make great success in it.
This is not a low-end phone. And Apple is having success with it; it is the iPhone model that is drawing in users from the Android market who are willing to pay at most $99 for a phone.
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