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Old 12-08-2013, 08:07 AM
 
Location: New York City
4,035 posts, read 10,296,212 times
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Some interesting analysis on the Apple demographic as it relates to e-commerce: `Hands Down' Apple Retailing Winner: Scott Galloway: Video - Bloomberg
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Old 12-09-2013, 06:42 AM
 
Location: Minsk
4 posts, read 3,684 times
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Quote:
Originally Posted by tpk-nyc View Post
The author missed one key point: social class. Apple refuses to compete in the low-end market. This creates resentment because many people simply can’t afford their products and it makes Apple seem arrogant and snobbish. It also perpetuates the stereotype that Apple products are for white, Creative Class types in New York and San Francisco.
Apple doesn't refuse to compete in low-end segment, just look at the latest iPhone 5C. But Apple doesn't make great success in it.
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Old 12-10-2013, 08:37 AM
 
Location: Maryland's 6th District.
8,357 posts, read 25,240,720 times
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Quote:
Originally Posted by KaterinaM View Post
Apple doesn't refuse to compete in low-end segment, just look at the latest iPhone 5C. But Apple doesn't make great success in it.
This is not a low-end phone. And Apple is having success with it; it is the iPhone model that is drawing in users from the Android market who are willing to pay at most $99 for a phone.
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