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Commercials like these should be illegal. They lure naive students into highly expensive programs that can't deliver on their grand promises. What makes college administrators think deceiving students like this is acceptable?
What makes college administrators think deceiving students like this is acceptable?
FWIW I'd quibble that it's usually 'executives' and not administrators who push this kind of advertising, though increasingly it's hard to get hired as an administrator if you don't play the game.
That said, politicians and the business community have spent the last 15-20 years trying to push colleges to act like businesses. And over time, increasingly they have. Advertising like this is the natural result.
Commercials like these should be illegal. They lure naive students into highly expensive programs that can't deliver on their grand promises. What makes college administrators think deceiving students like this is acceptable?
Two words: caveat emptor. It applies to anything you may spend money on. And even non-monetary things, like whom you might partner with, in business or personal life. Look before you leap. Do you always believe everything advertisers tell you? Really?
Commercials like these should be illegal. They lure naive students into highly expensive programs that can't deliver on their grand promises. What makes college administrators think deceiving students like this is acceptable?
I could post some stats later, but those annual income ranges in the video don't appear to be OFF from the mark. What they didn't elaborate on is location (jobs in some areas pay more than others), the network of the student as well as the experience of the student.
Those ranges appear to be right on point, but they are usually for those with work experience over 5-7 years in the particular career field, NOT for those without any applicable work experience and performance.
So what you should hate about the higher education industry, not just this school but just about all of them, is that they FAIL to inform students that they also have to acquire a certain level of experience before they begin making the decent level of income.
I'm waiting for the refutation. They just gave a bunch of average salaries. Those average salaries could be true. They didn't give any promises on landing jobs. The school is not as cheap as in-state tuition at public universities, but neither are most other private universities. At $18k per year, they are far from being one of the worst offenders. They are regionally accredited with multiple programmatic accreditations. They are also non-profit if that matters to anyone.
You need at least 3 years of business experience to be admitted to their MBA program.
It's legitimate marketing. They aren't promising anything and, if you know what "average" means, you know that a certain percentage of people make less than average, and a certain number make more than average.
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