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Tylenol is continuing its celebration of diverse families with a new commercial from J. Walter Thompson in New York featuring same-sex and interracial couples.
Titled "How We Family," the ad is part of a broader effort to to challenge conventional—that is to say, conservative—definitions of family. Tylenol launched the campaign last fall by repurposing the classic holiday dinner scene in Norman Rockwell's painting "Freedom From Want," to profile contemporary families, including a lesbian couple who work closely with one woman's ex-husband to raise the children from both relationships.
*Is this a sign a non-nuclear family is becoming the "norm". What do you think? Is the Tylenol commercial pioneering???
I find it odd that cereal companies and the makers of pain relief medicine feel it is their place or their duty to promote a social engineering agenda. At what level of these organizations are these efforts being directed from? Is there some sort of a connection between these companies at that level?
I find it odd that cereal companies and the makers of pain relief medicine feel it is their place or their duty to promote a social engineering agenda. At what level of these organizations are these efforts being directed from? Is there some sort of a connection between these companies at that level?
Me thinks there is a strong correlation between Tylenol pain relievers and sexually active male couples...
I find it odd that cereal companies and the makers of pain relief medicine feel it is their place or their duty to promote a social engineering agenda. At what level of these organizations are these efforts being directed from? Is there some sort of a connection between these companies at that level?
What's a "social engineering" agenda???
I mean if they recognize *different* families, won't *different* families identify with their product? Isn't that the point of an advertisement to target certain groups of people to buy their product? Tylenol is attempting to say they are "family friendly".
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