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Just saying, DC NYC and Boston should have that covered. Especially with Philly being so close to NYC. It seems like a better spread for regional marketing with the edges of the NE corridor and the center of the population being NYC.
Exactly. That's too much marketing in such a small area. NYC/Philly and Baltimore/DC are close enough to share; no need to waste so much time and money doing that much marketing in one area.
Well on reach and as a marketer it makes no sense regardless of the spread, also regional concentration is typically preferred in marketing not spreading thin
This is far from spreading thin in my eyes. I see it as NYC will spill over into Jersey/Philly already and DC will spill over into Baltimore. But I'm no marketing expert.
Exactly. That's too much marketing in such a small area. NYC/Philly and Baltimore/DC are close enough to share; no need to waste so much time and money doing that much marketing in one area.
With a limited launch going national is probably a mistake from a marketing standpoint
Concentrated marketing is actually far more effective, this isnt a beauty contest, I assume the company wants to make money...
Honestly with an ~20 market launch I would heavy up in 2/3/4 regions (even heavy up in mid markets like Baltimore/Providence/Jersey) and then look for opportunities to expand; especially after building traction. This is already a very common practice and why many of such campaigns do a heavy up on the East and West coast and sometimes with one other regional focus - there is a specific reason as well as where trends go in terms of American culture. You can dispute but the people that typically spend to launch put their money where it makes sense. A sprad hodge podge to me has a disaster written all over it. No reach and no frequency/concentration is a recipe for a brand that wont be a brand for very long
Last edited by kidphilly; 08-07-2011 at 01:30 PM..
With a limited launch going national is probably a mistake from a marketing standpoint
Concentrated marketing is actually far more effective, this isnt a beauty contest, I assume the company wants to make money...
Honestly with an ~20 market launch I would heavy up in 2/3/4 regions (even heavy up in mid markets like Baltimore/Providence/Jersey) and then look for opportunities to expand; especially after building traction. This is already a very common practice and why many of such campaigns do a heavy up on the East and West coast and sometimes with one other regional focus - there is a specific reason as well as where trends go in terms of American culture. You can dispute but the people that typically spend to launch put their money where it makes sense. A sprad hodge podge to me has a disaster written all over it. No reach and no frequency/concentration is a recipe for a brand that wont be a brand for very long
oh lord now he is showing off and went all technical on us.
This is just a thread asking for the 20 best areas. What's so wrong about Philly being included into NY's market? aren't you the one who is always telling us it is close and should be one area anyway???
While your at it why don't you split up NY into three marketing Regions? Or better yet have all 20 markets in the NE because thats where all the 'real' cities are anyway
I'm excluding Philly for the reasons already mentioned. NYC and DC would take care of it. I realize its not as big as DC but I think DC metro meets the OP's demo more and adding Philly would be crossing the saturation line in the northeast. I am looking at metro areas along with university/college concentration and sizes along with is that city a location that attracts 18-30 year olds (either through jobs, school or arts) as well as nightlife. If the OP could market towards maybe 22 metros, then I would probably include it.
I also exclude New Orleans for the same reasons as Vegas. Party town, sure, but it's mainly tourists. Tourists from markets already served. And New Orleans isn't a city that 18-30 year olds relocate to for school or jobs.
Columbus isn't a major populated area such as Philly, but it scores high in the demo that the OP is looking for. More than Cincinnati and Cleveland would yet still bleed into those markets. It's a state capital. Sits in the center of a densely populated state. Is always on lists of fastest growing, most jobs, weathering the recession well. It has one of the largest universities in the country. One of the largest LGBT populations in the country. The city isn't well known for it's nightlife but has plenty of it to serve the demo.
oh lord now he is showing off and went all technical on us.
This is just a thread asking for the 20 best areas. What's so wrong about Philly being included into NY's market? aren't you the one who is always telling us it is close and should be one area anyway???
While your at it why don't you split up NY into three marketing Regions? Or better yet have all 20 markets in the NE because thats where all the 'real' cities are anyway
I'm excluding Philly for the reasons already mentioned. NYC and DC would take care of it. I realize its not as big as DC but I think DC metro meets the OP's demo more and adding Philly would be crossing the saturation line in the northeast. I am looking at metro areas along with university/college concentration and sizes along with is that city a location that attracts 18-30 year olds (either through jobs, school or arts) as well as nightlife. If the OP could market towards maybe 22 metros, then I would probably include it.
I also exclude New Orleans for the same reasons as Vegas. Party town, sure, but it's mainly tourists. Tourists from markets already served. And New Orleans isn't a city that 18-30 year olds relocate to for school or jobs.
Columbus isn't a major populated area such as Philly, but it scores high in the demo that the OP is looking for. More than Cincinnati and Cleveland would yet still bleed into those markets. It's a state capital. Sits in the center of a densely populated state. Is always on lists of fastest growing, most jobs, weathering the recession well. It has one of the largest universities in the country. One of the largest LGBT populations in the country. The city isn't well known for it's nightlife but has plenty of it to serve the demo.
I dont think you know you demos well, Philly has a far larger college population than Columbus or DC for that matter.
I think I know the demo very well. I'm just trying to be objective. Philly being between NYC and DC just makes it overkill and not necessary in the OP's case. No one is trying to discredit your town. The OP is limited to 20 metros and trying to play it strategically.
I think I know the demo very well. I'm just trying to be objective. Philly being between NYC and DC just makes it overkill and not necessary in the OP's case. No one is trying to discredit your town. The OP is limited to 20 metros and trying to play it strategically.
We will be doing it region by region, but want to have 20-22 major metros in general by the end. We will also have 3 canadian major cities: Toronto, Montreal and Vancouver.
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now he is showing off and went all technical on us. 
