My wife and I moved here almost 2 years ago from California, and love it. I've lived in California, NY, NJ, Florida, Alaska, Canada and now SC. This is by far my favorite place ever. The people are genuinely nice, good people. It's a great place to raise kids, (my 14 month old daughter was born here). Nice weather, beautiful scenery,cheap real estate, traditional values and a pro business environment. Oh an amazing downtown; what's not to love?
Lat year when I came home from Houston on business (which is where I am right now, coincidentally) my wife looked at me and said, "I love it here. I never want to go back to California".
I may be a Yankee by birth, but I'm a southerner by choice.