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I can. Give me a monstrous and stupidly powerful but quiet and refined turbo diesel. When I blip the throttle, I want enough torque to alter the Earth's rotation.
When you find a car like that, let me know... we'll have a little race...
Good for Hyundai. Every auto maker should do what it believes is in the best interests of its company.
I for one would not spend $60,000 on a Hyundai. They simply do not have the solidified reputation as a capable luxury car maker. I'm not a "badge" guy, either. I drive a Ford and a Toyota right now. Toyota has a solid reputation and I've had several Fords, all very reliable cars. Before I spend that kind of $$$ I want years of reputation behind the name. Whatever name it may be.
If I were in the market for a 7 Series or any of the other proven luxury brands in this class, I would stick with what is proven, regardless of price difference. This goes back to proven value. NOTE: Hypothetically, I wouldn't be on the market for a 7 series unless I could afford it. If I could afford a 7 series and wanted a luxury car, I wouldn't buy a Hyundai.
Ironically, I think the Equus is going to appeal to people who want to appear to "have it" but really don't. Otherwise they would just spend the extra $$$ on the proven brands. Hyundai will capture this crowd, the ones who desperately want to drive a luxury sedan, but can't quite afford the BMW, Mercedes, Audi, Lexus.
Nothing wrong with this, by the way. I'm just sayin'...
Ironically, I think the Equus is going to appeal to people who want to appear to "have it" but really don't. Otherwise they would just spend the extra $$$ on the proven brands. Hyundai will capture this crowd, the ones who desperately want to drive a luxury sedan, but can't quite afford the BMW, Mercedes, Audi, Lexus.
Nothing wrong with this, by the way. I'm just sayin'...
on the other hand if you can afford a $60,000 Hyundai but not a $75,000 Benz, you probably should not buy a $60,000 car, anyway
hopefully Hyundai's Equus will measure up to the "big boys" and offer more, to boot. $60,000 isn't exactly chump change. so in this case you may very well get what you pay for....and more
I couldn't agree more. Refusal to live within one's means is very much a reason why we are all in this economic mess right now.
Actually, the reason for it is the global financial sector screwing with the funds available. A few percent of the population having their cars or houses foreclosed on doesn't ruin the entire global economy.
Ironically, I think the Equus is going to appeal to people who want to appear to "have it" but really don't. Otherwise they would just spend the extra $$$ on the proven brands. Hyundai will capture this crowd, the ones who desperately want to drive a luxury sedan, but can't quite afford the BMW, Mercedes, Audi, Lexus.
You could've said the same thing about Lexus when they first came out. Were the people who bought the first generation LS a bunch of wannabes who just couldn't afford BMW or Mercedes? Or were they people who simply said "I don't care if it's a fancy Toyota." I don't think Hyundai is expecting the Equus to be a big seller. It seems like this is more about proving to consumers just what Hyundai is capable of. Their biggest problem now is their reputation. Far too many people including some on this board still think of Hyundai as a low-quality brand. The Equus and Genesis are meant to change that perception, even if people don't buy a lot of them. Consumers look to a brand's flagship to get an idea of just what that company can produce. Lexus established itself with their LS, but most people buy the ES or RX. A lack of a strong flagship hurts the brand, which is what both Acura and Infiniti discovered.
Quote:
Originally Posted by Merc63
Actually, the reason for it is the global financial sector screwing with the funds available. A few percent of the population having their cars or houses foreclosed on doesn't ruin the entire global economy.
I agree. It's easy to blame Americans for being financially irresponsible. But Americans have been big spenders for decades. What changed was that banks could gamble with people's deposits and bundle mortgages into securities, which gave them too much incentive to give loans to people who couldn't pay them off. Someone hands you a loan for 8 times your income, it's pretty hard to turn down even when, deep down, you know you probably should. And the banks didn't care since they had those bad loans insured and knew that if anything bad happened, they could get their friends in the government to bail them out.
Ironically, I think the Equus is going to appeal to people who want to appear to "have it" but really don't. Otherwise they would just spend the extra $$$ on the proven brands. Hyundai will capture this crowd, the ones who desperately want to drive a luxury sedan, but can't quite afford the BMW, Mercedes, Audi, Lexus.
Personally I think people desperately wanting to appear to 'have it' will go for a base E-class or something similar. After all, from the outside people won't know it lacks basic lux features like xenons, leather, etc. Or maybe get a demo/loaner for several thousand $ off market price. Who's to know it had a few thousand miles on it when you bought your 'new car'?
If you're insecure and/or desperately seeking peer approval/respect why would you buy a Hyundai? Maybe 1% of the population will even understand what the Equus is, forget giving you any respect for buying one. Insecure and/or status-conscious people will almost always go for the badge (note: I'm not saying the converse is true, i.e. that everyone who bought a MB, BMW, etc bought it for the badge, status, etc.)
Personally I think people desperately wanting to appear to 'have it' will go for a base E-class or something similar. After all, from the outside people won't know it lacks basic lux features like xenons, leather, etc. Or maybe get a demo/loaner for several thousand $ off market price. Who's to know it had a few thousand miles on it when you bought your 'new car'?
If you're insecure and/or desperately seeking peer approval/respect why would you buy a Hyundai? Maybe 1% of the population will even understand what the Equus is, forget giving you any respect for buying one. Insecure and/or status-conscious people will almost always go for the badge (note: I'm not saying the converse is true, i.e. that everyone who bought a MB, BMW, etc bought it for the badge, status, etc.)
Exactly. The wannabes will do whatever they can to break into that top tier. Think about the people who buy the Mercedes C-class, which I think stands for cheapest. Or the people who buy a used BMW. No one has to know that they got it used. So they can drive around and make people think they're part of the elite crowd when really they're just a bunch of posers.
...they can drive around and make people think they're part of the elite crowd when really they're just a bunch of posers.
I would think the same about the guy driving an Equus. I guess we all see it differently, which is ok. If we all agreed, this forum would be an awfully boring place!
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