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It is. The prices are 3D too. Make your eyes bug out. $20.00 to go to a movie, Add popcorn, soda and a date, and your looking at pretty penny. At least here in NY anyway.
My DH has pastel color-blindness, which means he sees colors, just different ones. (No it wasn't the LSD, he was born with it.) ANY makeup on women looks like clown makeup to him, and he sees multiple colors like purple, pink, and green in storm clouds.
3D movies are actually painful to him; the colors are even more screwed up, blurred, and intense as he views them and gives him a headache.
It really is a gimmick, like Sensurround (remember those days?) or anything to avoid writing a plot or focusing on acting ability.
I don't watch them but furthermore, I don't get why they make so many 3D movies either, especially considering how 2D most of the audience and 1D the movie producers are.
Movie studios are trying whatever they can to draw in potential movie viewers-- who would otherwise be sitting at home watching cable/satellite television, YouTube videos, DVD's, etc.
Come to think of it, 3D was BIG back in the 1950's, no? Seems it has come full circle. No worries...this too shall pass.
Profits from 3D films (or 3D IMAX) tend to be much bigger than if the movie were shot in traditional 2D only.
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