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The word is that Subaru is thinking of moving its US headquarters due to lack of space. Cherry Hill officials are worried and are working on trying to keep them in Cherry Hill.
Can't fault Subaru, they are tight on space and spread over two separate facilities. Word on the street is that they want to stay in South Jersey, but are looking more towards Mount Laurel area or further south towards the Swedesboro area. Both areas apparently have large existing office space that they could move into and relieve their problem. A big issue with any place is that they need to accomodate a lot of cars at any facility.
Location: The place where the road & the sky collide
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The Latin Casino was once there. It will become something else. It is a shame, though. When Subaru went in there they were still pronouncing it Soo bar oo
Actually heard some news today that Subaru was in talks with Real Estate brokers about Philadelphia and Camden. Nothing official and they are probably just shopping around seeing what's on the market. I would assume they stay in South Jersey though. Would like to see them go to Camden though... that would be a huge boon for the city, especially right on the Waterfront in a brand new office complex.
Philly would be an odd choice depending on where they are going as they need large lots to store cars. Camden would be an interesting choice, but I'm not sure of the impact as I'm sure any Camden move would come with large tax breaks to make it worthwhile. It's also not like Subaru would be hiring anyone, they are just moving existing employees who would probably be relatively upset about a move to Camden.
That's the other side of this, a company with the number of employees Subaru has, has to be mindful of the impact of the decision on their employees. Going to Philly means most of them would have to cross the bridge and pay wage taxes, that's a major change. Camden isn't exactly the most desirable place to go to work, especially when you are now working in the heart of Cherry Hill. They also probably don't want to wander too far as most of their employees are used to and plan for their current commutes, use local daycares, etc.
I'm sure they will look at all options, but at the end of the day, I'd be surprised if they moved more then 10 miles from their current location and I seriously doubt they will head to Camden or cross the river to Philly.
Philly would be an odd choice depending on where they are going as they need large lots to store cars. Camden would be an interesting choice, but I'm not sure of the impact as I'm sure any Camden move would come with large tax breaks to make it worthwhile. It's also not like Subaru would be hiring anyone, they are just moving existing employees who would probably be relatively upset about a move to Camden.
That's the other side of this, a company with the number of employees Subaru has, has to be mindful of the impact of the decision on their employees. Going to Philly means most of them would have to cross the bridge and pay wage taxes, that's a major change. Camden isn't exactly the most desirable place to go to work, especially when you are now working in the heart of Cherry Hill. They also probably don't want to wander too far as most of their employees are used to and plan for their current commutes, use local daycares, etc.
I'm sure they will look at all options, but at the end of the day, I'd be surprised if they moved more then 10 miles from their current location and I seriously doubt they will head to Camden or cross the river to Philly.
wouldnt Camden be like 4-5 miles?
And just curious, are people walking anyplace from the current HQ
I also believe Suburu specifically stated they need room to grow because they expect to add employees and its not feasable in the current location (building)
Lastly I dont think they need any space for cars, that is a different function than the corporate HQ, which today based on my understanding is not at all wht they use the current facility for.
Am pretty sure they import via multiple ports in the US as it is
And just curious, are people walking anyplace from the current HQ
I also believe Suburu specifically stated they need room to grow because they expect to add employees and its not feasable in the current location (building)
Lastly I dont think they need any space for cars, that is a different function than the corporate HQ, which today based on my understanding is not at all wht they use the current facility for.
Am pretty sure they import via multiple ports in the US as it is
Camden would be within a few miles, but you are talking a radically different environment versus where they are in Cherry Hill right now. If you leave their Cherry Hill HQ on your hour lunch break there are dozens of restaurants and stores you can easily get to and get back to work within your time limit. When entertaining people visiting, there are also countless good options close by (Sagami in Collingswood on 130 is HUGELY popular with visiting Japanese businessmen) as well as decent nearby hotels for them to stay in. All of that factors in. It was ultimately Campbell's biggest reason to want to leave Camden (before they were bribed to stay), their complex is an island and if you want to do anything, you need to drive out of Camden to do it. Their employees are pretty much trapped at work from the time they get there until they leave for the day. Have a client to entertain, you need to drive out of Camden to do it.
They do need more room and that is their stated reason for relocating. They are also consolidating two facilities. The second facility is right along Cooper River and you can tell where it is because it's the place with 100+ Subaru's parked behind it. While they don't store cars for delivery to dealers at the corporate office, that location still handles all of the demos, corporate vehicles, etc. that get loaned out to fleet managers, Subaru employees, etc. They do need somewhere to store the cars, though it could be done at a remote lot.
Philly would be an odd choice depending on where they are going as they need large lots to store cars. Camden would be an interesting choice, but I'm not sure of the impact as I'm sure any Camden move would come with large tax breaks to make it worthwhile. It's also not like Subaru would be hiring anyone, they are just moving existing employees who would probably be relatively upset about a move to Camden.
That's the other side of this, a company with the number of employees Subaru has, has to be mindful of the impact of the decision on their employees. Going to Philly means most of them would have to cross the bridge and pay wage taxes, that's a major change. Camden isn't exactly the most desirable place to go to work, especially when you are now working in the heart of Cherry Hill. They also probably don't want to wander too far as most of their employees are used to and plan for their current commutes, use local daycares, etc.
I'm sure they will look at all options, but at the end of the day, I'd be surprised if they moved more then 10 miles from their current location and I seriously doubt they will head to Camden or cross the river to Philly.
You are forgetting the single biggest advantage of being in a major city. A major company like Subaru, would benifit greatly from being in the heart of Philadelphia and extremely accessible via a large International Airport, Amtrak, and an extremely extensive Public Transit system in SEPTA. Not to mention, landing a KOZ site would mean large tax breaks for Subaru, even if it means their employees would be paying 1.5% more in Wage Taxes. I don't think that is a significant enough amount to complain about with all of the benefits Subaru would gain being in a major city. However, with that said, nothing is final. Subaru is just shopping around and seeing what is on the market most likely to see if they can swing it somewhere else.
Maybe CH should have planned with the owners of the Garden State Pavilions for leasing of a Subaru HQ, releasing ShopRite off it's lease (the store owner won't mind if paid off lease) and a half vacant shopping center on depressed rents.
One could commute from Philly via a NJ Transit train.
However, NJT's schedule is pretty weak esp. reverse commuting from Philly to NJ. The 9:01am out of 30th St. arriving in CH at 9:27am is somewhat on a late schedule, for one to start work, and the 6:30am train reaching CH at 6:57am is too early. But the train could make it easy for access to Amtrak and PHL if the schedule align.
Last edited by avg12; 02-25-2013 at 01:11 PM..
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