New Mexico's New Tourism Campaign (Albuquerque, Santa Fe: middle-class, best hotels, hotel)

[BrianH]

There are plenty of things a tourist is prepared to do under "When in Rome ..." but being 60 years old and not carrying an ID and being refused a sale shouldn't be one of them. I know the State has an its everybody's fault except the person committing the crime stance when it comes to alcohol which is why we have the crap laws we do but you're not gonna get in trouble for not carding a 60 year old tourist :|

[Zoidberg]

Originally Posted by jazzlover

My bet is that today most high graduates would be hard-pressed to locate more than half of the US's 50 states correctly on a map, and probably would know less than a quarter of the state capitals. I suspect that college grads wouldn't do much better.

This is misplaced condescension. High school and especially college graduates are far more intelligent on average than you give them credit for.

When you consider the percentage of low-paid service workers (typically the people you encounter who don't know NM is a state) who are either high school dropouts or still in high school, then it shouldn't come as a surprise that they don't know their geography. Be thankful they're not adjudicating legal cases or running nuclear power plants.

[loborick]

My daughter works in the alcohol service industry and the liability they face is crazy. They cover every base to make sure their butts are covered. That includes carding EVERYONE! Have you been to a concert at the Pavilion lately? I'm 54 and I not only had to show my license, I had to tell them my address and take off my glasses! It's the times now in New Mexico. Liquor Control agents are everywhere and are just looking to bust any server for any violation. Don't blame the cashier, waitress or bartender. It's not their fault.

[jazzlover]

Originally Posted by Zoidberg

This is misplaced condescension. High school and especially college graduates are far more intelligent on average than you give them credit for.

Geographical ignorance is not confined to high-school dropouts. I've seen that ignorance firsthand in the very many college grads (some with advanced degrees) that I've interviewed for jobs, especially in the last 10 years or so. That ignorance is, unfortunately, another thing that any tourism campaign (New Mexico's, or any other state) has to overcome in its marketing. Pretty sad when you have not only tell people in advertising what is there, but where "there" is.

[NMHacker]

[rwjoyak]

Great ad! Thanks for sharing

[deboneair]

At least they didn't lose his luggage........................................... ..........................

[rwjoyak]

Wonder how many frequent faller (er...flyer) miles he got...?

[cosmicrowbar]

love it!

[TexasGabe]

Welcome to New Mexico - Thanks for dropping in!