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Landlords have always done this, maybe not with an effective yield management system but you see rents change all the time on the larger rental buildings. In fact the rent itself isn't set in stone until the lease is signed by the landlord.
Cheapest days to sign: Mon & Fri
Most expensive days to sign: Sun & Tue
Sign early in the month for the best deal
Rent early in the year for the best prices
I've alway had better luck renting from owners directly, but I've never lived in a market with huge apartment blocks managed by real estate investors.
I'm not saying its not happening BUT i will say im not coming across it yet aside from only 1 management i deal with that does change prices daily but only on 1 building in their portfolio.
From Late may-Late Sept is when prices are at their highest though so keep that in mind.
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