Amid criticism from MTA members, de Blasio pledges ‘aggressive’ Fair Fares outreach
https://www.amny.com/transit/mayor-p...ares-outreach/
Mayor Bill de Blasio pledged on Tuesday an “aggressive” effort to advertise the city’s half-priced transit fare program for low-income New Yorkers known as Fair Fares, following criticism from state transit bigwigs and advocates that City Hall wasn’t doing enough to make needy commuters aware of the benefit.
“We’ve put a lot of money in the budget to start it up again and promote it,” de Blasio said in response to a question by amNewYork Metro at his July 20 briefing. “I definitely want an aggressive outreach effort.”
The mayor and the City Council quietly restored funding for the two-year-old program to $53 million in this year’s city budget, half of pre-pandemic levels when $106 million was earmarked for the initiative, and de Blasio reiterated his administration’s approach Tuesday that officials would boost funding if demand grows.
“If it becomes more and more popular, we’ll make adjustments to keep ensuring that it can grow,” he said. “I think it’s something that really helps people, but you know, we also need to see people coming back to the subways in the kind of numbers we use to know to really get to the full impact.”