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It’s one thing on a chalk board in a small brewery, it’s quite another on a label shipped all over.
Lol.. it must take you forever to shop if you’re correcting grammar and spelling on the labels before you buy a product. This must a great buy! No grammar or spelling errors on their label! I am sure this will taste better!
Lol.. it must take you forever to shop if you’re correcting grammar and spelling on the labels before you buy a product. This must a great buy! No grammar or spelling errors on their label! I am sure this will taste better!
It’s more a “Nothing is wrong... question everything” mentality.
I have seen employees put up the message on the marquee making more than one error.
Like the “N” and “S” are backwards. This is done because the transparency of the letter can go either way. Instead of fixing it because it is wrong you receive a snarky remark that you are judging them.
I was an ace speller in school and still am. It is just a natural talent. My husband misspells many words and I long ago quit correcting him. And, you should hear his malapropisms. I quietly chuckle in another room. We have a small business and I make the signs plus communicate via the written word. If he adds some words to a sign and they are mispelled, I just correct them and leave it at that. Bad spelling annoys me but he has wonderful qualities.
I frequent a local brewery and the owner has become a personal friend of mine. I've known him fairly well for about two years. The guy is around 60 and just started this business several years ago - he couldn't have been younger than 55 or so when he started it. My family has connections and friendships with him going back to my dad and a couple of uncles. With all the family ties, he's like an extended uncle to me now.
The problem is that apparently neither him nor any of his staff can spell worth a damn. "Blackberry" became "BlackBerrie," and this was printed on a massive line of cans he had done for retail sale.
That sounds like an intentional branding scheme.
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There are misspellings on his public ads, on beer labels, etc. When you go in the taproom, probably a third of the beers on the chalk board he has are spelled incorrectly. It's a huge distraction.
Like what? You've only given one example, and most people seem to feel it was done intentionally.
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The guy has massive talent as a brewer and has been discussed numerous times on beer fora and state Facebook beer groups as one of the best breweries in his state, but these spelling errors are making the place look like it's run by imbeciles. His beer board is spelled so incorrectly that people who aren't familiar with him or his brewing may not even know what some beers are/supposed to be.
How would you approach him on this?
I wouldn't, especially considering if you approach him about it and it turns out he's doing it intentionally as a marketing/brand strategy, the only one who will look like an "imbecile" is you.
I think I wouldn't, unless he's a very close friend, like someone you've known since childhood and are very comfortable being completely open and honest with.
Maybe you can recommend a 75-year-old (your mom? an aunt? a random stranger?) who's looking for a part time retirement job as a receptionist or secretarial help, who was raised back when spelling was an actual skill they taught in skool. Oops, I mean school! They're great for proofreading and correcting stuff. They also speak correct English.
For those who are old enough, the really good ones were in their 80s back in the 1970s or so. Man, could those people speak and write beautiful English.
Lol.. it must take you forever to shop if you’re correcting grammar and spelling on the labels before you buy a product. This must a great buy! No grammar or spelling errors on their label! I am sure this will taste better!
Given that it's incredibly rare to find spelling errors on labels, even the hardcore English Language Nazi who abides by such a policy will rarely have a transaction-determining situation arise
Even if it's not intentional, people probably think it is.
I'd have to see the specific misspellings to be able to judge (or assume) intent. The only one mentioned in the OP, blackberrie for blackberry, could just be seen as a 'cute' twist on the word, done intentionally. But the way OP describes the general state of affairs, it sounds like that's the exception
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