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Old 04-28-2012, 05:07 PM
 
485 posts, read 1,011,881 times
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So this is what they are teaching in my doctoral marketing class: how to market to (or sell to) Generation Z (those born in the 2000s).

Apparently this generation is depressed, over-medicated and self-entitled because these kids are growing up amid or post-9/11 & terrorism, the Great Recession, prescription drug abuse and "parents who are rebelling against their own repressed childhoods by giving their kids whatever they want, including iPhones at age 8"; this is from my textbook.

Do you all agree?

 
Old 04-28-2012, 05:08 PM
 
Location: Texas
44,254 posts, read 64,351,440 times
Reputation: 73932
It's not a matter if I agree.
It's a documented fact and an issue in HR circles.
They even have conferences (I attended one) on how to put up with and work with these people.
 
Old 04-28-2012, 05:09 PM
 
Location: Philadelphia, PA
3,388 posts, read 3,902,877 times
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To what source is the quote attributed?

ETA: (I know you said your textbook, but I assume the authors didn't pull it out of thin air)
 
Old 04-28-2012, 05:10 PM
 
485 posts, read 1,011,881 times
Reputation: 471
my Services Marketing textbook
 
Old 04-28-2012, 05:16 PM
 
Location: North America
14,204 posts, read 12,278,343 times
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Oh lord
 
Old 04-28-2012, 05:23 PM
 
485 posts, read 1,011,881 times
Reputation: 471
There is no attribution. It's just in the textbook as stated fact.
 
Old 04-28-2012, 05:27 PM
 
Location: Philadelphia, PA
3,388 posts, read 3,902,877 times
Reputation: 2410
Quote:
Originally Posted by planedition View Post
There is no attribution. It's just in the textbook as stated fact.
Hmm, that's interesting. Usually texts have very detailed endnotes by chapter section, citing the research or theory that supports the facts written in each chapter.
 
Old 04-28-2012, 05:33 PM
 
2,401 posts, read 4,683,376 times
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Won't be my DD nor anyone in my family or DH.
Depression is never used as any excuse for anyone in this family... we just plain call it by its name "Sloth" or laziness.
This extended household do not believes in "pills" either & are not stupid to buy into any trends of "organic" & such... actually we only use our health insurance like every couple year, only when we really needs it (like an accident etc.). We don't abuse antibiotics, any medication & lived like "old ways" because our family line is actually quite "long lived" with very few incidents of shorten deaths (heart attck / cancer)...

So why change when most all is good??? Like introducing foreign chemicals (medicine / drugs) into our natural body???

Read the mini- many many warnings most these drugs have????
Yah! Case closed = not stupid enough to take them.
 
Old 04-28-2012, 05:47 PM
 
32,516 posts, read 37,168,702 times
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Quote:
Originally Posted by hueyeats View Post
Read the mini- many many warnings most these drugs have????
Yah! Case closed = not stupid enough to take them.
Question: What would you do if, God forbid and I really do mean that, your child needs chemotherapy?

Will you use chemotherapy in an attempt to save your child's life?

Certain chemotherapy drugs cause depression. Would you allow your child to take an anti-depressant?

Or is "healthy eating" and "living the old ways" going to somehow spare your family? (Because I know too many families who "lived the old way" and sat at Mama-san's bedside after the worst diagnosis a family can get.)
 
Old 04-28-2012, 06:05 PM
 
24 posts, read 44,497 times
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well based on how easy it is to get scrips these days, i am not shocked by this. my sister has a "hookup" at a local independent pharmacy where for a nominal fee she can get whatever meds she wants, w/out ever having to go to a doctor. i can't tell you how many times she gives her kids antibiotics at the first sign of a sniffle.....
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