Quote:
Originally Posted by Sooner_Nation_60
Can you provide a link to the research that shows the stats of Bill's average viewer age being 71?? I find only a NY Times article that says MSNBC conducted a little "study" and that was their findings. I'd be hard-pressed to believe them. Anything by a credible survey corporation such as Nielsen?
Interesting also: Bill's 11pm re-broadcast rakes in more viewers than any other cable news program in their PRIME-TIME SLOT (according to Nielsen). Bill is well-liked and respected, he's the most-watched on TV and his radio show is the #1 listened to....hard to argue with the facts.
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Ok, so you don't trust this survey. It's actually not far off however, and we DO have a snapshot of his "overall audience," from a study done by Neilsen/Annenberg comparing the two audiences after O'Reilly called Daily Show viewers a bunch of "Dopey Kids" and "Stoned Slackers":
In response to Bill O'Reilly's "stoned slackers" and "dopey kids" comments
during his September 17 interview of Jon Stewart on Fox News Channel's "The
O'Reilly Factor":
* The median age of "The Daily Show with Jon Stewart" 11:00 p.m.
(premiere) airing is
35, while its median income is $67,000.
* The median age of "The O'Reilly Factor" 8:00 p.m. (premiere) airing is
63, while its median income is $54,000.
* Viewers of "The Daily Show" are 78% more likely than the average adult
to have four or more years of college education.
* Viewers of "The O'Reilly Factor" are only 24% more likely than the
average adult to have four or more years of college education.
* Viewers of "The Daily Show" are 42% more likely than the average adult
to have a household income of $75,000+.
* Viewers of "The O'Reilly Factor" are only 6% more likely the average
adult to have a household income of $75,000+.
* Viewers of "The Daily Show" are 26% more likely than the average adult
to have a household income of $100,000+.
* Viewers of "The O'Reilly Factor" are only 11% more likely than the
average adult to have a household income of $100,000+.
* Viewers of "The Daily Show" are 74% more likely than the average adult
to have a household income of $75,000+ and an occupation of
"professional, owner or manager."
* Viewers of "The O'Reilly Factor" are 15% less likely than the average
adult to have a household income of $75,000+ and an occupation of
"professional, owner or manager."
* Viewers of "The Daily Show" are 37% more likely than the average adult
to be in a "white collar" profession.
* Viewers of "The O'Reilly Factor" are 15% less likely the average adult
to be in a "white collar" profession.
Source: Nielsen Media Research
NPower - median age & income of "The Daily Show with Jon Stewart" (11:00 p.m.), "The O'Reilly Factor" (8:00 p.m.)
Marketbreaks - "The Daily Show with Jon Stewart" 7:00 p.m. & 11:00 p.m.
airings; "The O'Reilly Factor" 8:00 p.m. & 11:00 p.m. airings. Indexed
to total US population, 18+.
Bill O'Reilly Calls Viewers of 'The Daily Show With Jon Stewart' A Bunch of 'Stoned Slackers' and 'Dopey Kids' During Interview With Jon Stewart on 'The O'Reilly Factor'
Hard to argue with the "facts" huh?