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Novato, California (CA): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Novato, California was 48,217 / 48,131

Number of Establishments per 100,000 population

Number of Establishments - Novato (2002)

  • A) Manufacturing: 1997 - 82, 2002 - 78 (Per 100,000 population: 1997 - 170, 2002 - 162, State average - 162)
  • B) Wholesale trade: 1997 - 111, 2002 - 113 (Per 100,000 population: 1997 - 230, 2002 - 234, State average - 119)
  • C) Retail trade: 1997 - 192, 2002 - 191 (Per 100,000 population: 1997 - 398, 2002 - 396, State average - 213)
  • D) Information: 2002 - 52 (Per 100,000 population: 2002 - 108, State average - 45)
  • E) Real estate & rental & leasing: 1997 - 79, 2002 - 92 (Per 100,000 population: 1997 - 163, 2002 - 191, State average - 83)
  • F) Professional, scientific & technical services: 1997 - 177, 2002 - 230 (Per 100,000 population: 1997 - 367, 2002 - 477, State average - 205)
  • G) Administrative & support & waste management & remediation service: 1997 - 76, 2002 - 138 (Per 100,000 population: 1997 - 157, 2002 - 286, State average - 79)
  • H) Educational services: 1997 - 16, 2002 - 15 (Per 100,000 population: 1997 - 33, 2002 - 31, State average - 15)
  • I) Health care & social assistance: 1997 - 130, 2002 - 176 (Per 100,000 population: 1997 - 269, 2002 - 365, State average - 179)
  • J) Arts, entertainment & recreation: 1997 - 13, 2002 - 24 (Per 100,000 population: 1997 - 26, 2002 - 49, State average - 34)
  • K) Accommodation & food services: 1997 - 111, 2002 - 121 (Per 100,000 population: 1997 - 230, 2002 - 251, State average - 132)
  • L) Other services (except public administration): 1997 - 91, 2002 - 107 (Per 100,000 population: 1997 - 188, 2002 - 222, State average - 114)

Number of Employees per 100,000 population

Number of Employees - Novato (2002)

  • A) Manufacturing: 1997 - 1,669, 2002 - 1,229 (Per 100,000 population: 1997 - 3,461, 2002 - 2,553, State average - 5,898)
  • B) Wholesale trade: 1997 - 981, 2002 - 951 (Per 100,000 population: 1997 - 2,034, 2002 - 1,975, State average - 1,903)
  • C) Retail trade: 1997 - 2,619, 2002 - 2,843 (Per 100,000 population: 1997 - 5,431, 2002 - 5,906, State average - 3,123)
  • D) Information: 2002 - 1,231 (Per 100,000 population: 2002 - 2,557, State average - 1,486)
  • E) Real estate & rental & leasing: 1997 - 434, 2002 - 501 (Per 100,000 population: 1997 - 900, 2002 - 1,040, State average - 605)
  • F) Professional, scientific & technical services: 1997 - 1,446, 2002 - 2,153 (Per 100,000 population: 1997 - 2,998, 2002 - 4,473, State average - 2,571)
  • G) Administrative & support & waste management & remediation service: 1997 - 1,265, 2002 - 2,264 (Per 100,000 population: 1997 - 2,623, 2002 - 4,703, State average - 2,221)
  • H) Educational services: 1997 - 146, 2002 - 243 (Per 100,000 population: 1997 - 302, 2002 - 504, State average - 214)
  • I) Health care & social assistance: 1997 - 998, 2002 - 2,337 (Per 100,000 population: 1997 - 2,069, 2002 - 4,855, State average - 3,450)
  • J) Arts, entertainment & recreation: 1997 - 220, 2002 - 481 (Per 100,000 population: 1997 - 456, 2002 - 999, State average - 936)
  • K) Accommodation & food services: 1997 - 1,359, 2002 - 1,772 (Per 100,000 population: 1997 - 2,818, 2002 - 3,681, State average - 2,338)
  • L) Other services (except public administration): 1997 - 646, 2002 - 701 (Per 100,000 population: 1997 - 1,339, 2002 - 1,456, State average - 2,339)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Novato (2002)

  • A) Manufacturing: 1997 - $65,232, 2002 - $52,186 (Per 100,000 population: 1997 - $135,288, 2002 - $108,424, State average - $248,991)
  • B) Wholesale trade: 1997 - $34,942, 2002 - $43,723 (Per 100,000 population: 1997 - $72,468, 2002 - $90,841, State average - $140,936)
  • C) Retail trade: 1997 - $59,468, 2002 - $82,913 (Per 100,000 population: 1997 - $123,334, 2002 - $172,265, State average - $77,238)
  • D) Information: 2002 - $93,012 (Per 100,000 population: 2002 - $193,247, State average - $108,415)
  • E) Real estate & rental & leasing: 1997 - $10,115, 2002 - $15,056 (Per 100,000 population: 1997 - $20,978, 2002 - $31,281, State average - $22,437)
  • F) Professional, scientific & technical services: 1997 - $62,145, 2002 - $117,089 (Per 100,000 population: 1997 - $128,886, 2002 - $243,271, State average - $158,455)
  • G) Administrative & support & waste management & remediation service: 1997 - $21,756, 2002 - $63,602 (Per 100,000 population: 1997 - $45,121, 2002 - $132,143, State average - $61,639)
  • H) Educational services: 1997 - $4,868, 2002 - $7,675 (Per 100,000 population: 1997 - $10,096, 2002 - $15,946, State average - $6,264)
  • I) Health care & social assistance: 1997 - $34,047, 2002 - $83,981 (Per 100,000 population: 1997 - $70,612, 2002 - $174,484, State average - $129,545)
  • J) Arts, entertainment & recreation: 1997 - $5,207, 2002 - $10,041 (Per 100,000 population: 1997 - $10,799, 2002 - $20,861, State average - $39,304)
  • K) Accommodation & food services: 1997 - $13,458, 2002 - $23,071 (Per 100,000 population: 1997 - $27,911, 2002 - $47,933, State average - $32,846)
  • L) Other services (except public administration): 1997 - $14,697, 2002 - $24,896 (Per 100,000 population: 1997 - $30,480, 2002 - $51,725, State average - $23,416)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Novato (2002)

  • A) Manufacturing: 1997 - $263,127, 2002 - $201,911 (Per 100,000 population: 1997 - $545,714, 2002 - $419,503, State average - $1,367,738)
  • B) Wholesale trade: 1997 - $423,071, 2002 - $543,847 (Per 100,000 population: 1997 - $877,431, 2002 - $1,129,930, State average - $2,210,609)
  • C) Retail trade: 1997 - $543,750, 2002 - $866,452 (Per 100,000 population: 1997 - $1,127,714, 2002 - $1,800,195, State average - $742,041)
  • D) Information: No data
  • E) Real estate & rental & leasing: 1997 - $64,038, 2002 - $69,081 (Per 100,000 population: 1997 - $132,812, 2002 - $143,527, State average - $127,753)
  • F) Professional, scientific & technical services: 1997 - $151,369, 2002 - $276,385 (Per 100,000 population: 1997 - $313,932, 2002 - $574,234, State average - $375,829)
  • G) Administrative & support & waste management & remediation service: 1997 - $43,748, 2002 - $157,715 (Per 100,000 population: 1997 - $90,731, 2002 - $327,678, State average - $130,654)
  • H) Educational services: 1997 - $13,677, 2002 - $20,661 (Per 100,000 population: 1997 - $28,365, 2002 - $42,926, State average - $17,790)
  • I) Health care & social assistance: 1997 - $79,948, 2002 - $206,667 (Per 100,000 population: 1997 - $165,808, 2002 - $429,384, State average - $344,348)
  • J) Arts, entertainment & recreation: 1997 - $15,707, 2002 - $36,722 (Per 100,000 population: 1997 - $32,575, 2002 - $76,295, State average - $92,794)
  • K) Accommodation & food services: 1997 - $50,963, 2002 - $83,514 (Per 100,000 population: 1997 - $105,695, 2002 - $173,513, State average - $114,580)
  • L) Other services (except public administration): 1997 - $45,673, 2002 - $65,985 (Per 100,000 population: 1997 - $94,723, 2002 - $137,094, State average - $86,001)

Industry Description Number of Establishments
[1997 / 2002]
 Number of Employees
[1997 / 2002]		 Annual Payroll ($1,000)
[1997 / 2002]		 Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Manufacturing82 / 781,669 / 1,229$65,232 / $52,186$263,127 / $201,911
Computer & electronic product manufacturing- / 7- / 500-999--
Wholesale trade111 / 113981 / 951$34,942 / $43,723$423,071 / $543,847
Wholesale trade, durable goods63 / 48455 / 250-499$18,705 / -$205,241 / -
Wholesale trade, nondurable goods48 / 53526 / 612$16,237 / $25,353$217,830 / $245,091
Wholesale electronic markets and agents and brokers- / 12- / 20-99--
Retail trade192 / 1912,619 / 2,843$59,468 / $82,913$543,750 / $866,452
Motor vehicle & parts dealers18 / 17330 / 331$10,210 / $15,115$99,161 / $176,341
Furniture & home furnishings stores4 / 120-19 / 87- / $2,834- / $24,089
Electronics & appliance stores15 / 10100 / 35$3,092 / $1,055$17,419 / $6,893
Building material & garden equipment & supplies dealers15 / 17132 / 181$4,108 / $7,340$21,864 / $37,730
Food & beverage stores24 / 22628 / 523$12,602 / $13,899$96,465 / $127,040
Health & personal care stores18 / 11182 / 243$4,148 / $4,300$28,527 / $35,236
Gasoline stations15 / 11110 / 77$1,902 / $1,617$35,023 / $33,650
Clothing & clothing accessories stores23 / 24166 / 246$2,323 / $4,332$21,577 / $35,030
Sporting goods, hobby, book & music stores15 / 14163 / 107$1,874 / $1,563$15,583 / $13,590
General merchandise stores3 / 4250-499 / 557- / $14,585- / $232,374
Miscellaneous store retailers26 / 29100-249 / 164- / $2,861- / $22,137
Nonstore retailers16 / 20175 / 292$7,761 / $13,412$27,497 / $122,342
Information- / 52- / 1,231- / $93,012-
Publishing industries (except Internet)- / 23- / 824- / $74,278- / $188,473
Motion picture & sound recording industries2 / 720-99 / 100-249--
Broadcasting & telecommunications7 / -20-99 / ---
Information services & data processing services6 / -100-249 / ---
Telecommunications- / 12- / 84- / $4,730-
Internet service providers, web search portals & data processing- / 8- / 100-249--
Real estate & rental & leasing79 / 92434 / 501$10,115 / $15,056$64,038 / $69,081
Real estate70 / 82362 / 426$7,920 / $13,303$56,869 / $60,431
Rental & leasing services9 / 1072 / 75$2,195 / $1,753$7,169 / $8,650
Professional, scientific & technical services177 / 2301,446 / 2,153$62,145 / $117,089$151,369 / $276,385
Professional, scientific & technical services177 / 2301,446 / 2,153$62,145 / $117,089$151,369 / $276,385
Administrative & support & waste management & remediation service76 / 1381,265 / 2,264$21,756 / $63,602$43,748 / $157,715
Administrative & support services73 / 1351000-2499--
Waste management & remediation services- / 3- / 20-99--
Educational services16 / 15146 / 243$4,868 / $7,675$13,677 / $20,661
Educational services16 / 15146 / 243$4,868 / $7,675$13,677 / $20,661
Health care & social assistance130 / 176998 / 2,337$34,047 / $83,981$79,948 / $206,667
Ambulatory health care services109 / 110618 / 500-999$27,710 / -$65,648 / -
Nursing & residential care facilities11 / 26297 / 500-999$4,767 / -$11,412 / -
Social assistance10 / 3983 / 467$1,570 / $11,170$2,888 / $25,071
Arts, entertainment & recreation13 / 24220 / 481$5,207 / $10,041$15,707 / $36,722
Performing arts, spectator sports & related industries6 / 1316 / 20-99$2,349 / -$8,215 / -
Museums, historical sites & similar institutions- / 2- / 20-99--
Amusement, gambling & recreation industries7 / 9204 / 250-499$2,858 / -$7,492 / -
Accommodation & food services111 / 1211,359 / 1,772$13,458 / $23,071$50,963 / $83,514
Accommodation4 / 973 / 149$999 / $2,854$4,764 / $12,046
Foodservices & drinking places107 / 1121,286 / 1,623$12,459 / $20,217$46,199 / $71,468
Other services (except public administration)91 / 107646 / 701$14,697 / $24,896$45,673 / $65,985
Repair & maintenance63 / 59301 / 367$9,743 / $16,338$28,679 / $42,916
Personal & laundry services28 / 32345 / 228$4,954 / $5,459$16,994 / $13,454
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