Are realtors allowed to do this? (Charlotte: for sale, real estate, houses)
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I usually like to look around houses for sales just as a curiosity and I found an ad for a "Cozy split-level home in Charlotte's peaceful Hidden Valley subdivision."
At first it made me chuckle but then I realized what if some unsuspecting schmoe saw this and thought they had a great deal?
I understand realtors have to flourish a little bit to mask a property's flaws but are they allowed to blatantly lie like this?
Last edited by Bulok; 01-02-2012 at 06:13 PM..
Reason: smuck is filtered as profanity lol
I highly doubt a Realtor would do this. An amateur with a real estate license, sure. As always, buyer beware. I'd imagine if a potential buyer did any homework on the matter, they would walk away. But, if it is being purchased as a rental, I'm sure the buyer already knows this stuff going in.
LOL ( remeber a realtor showing us some shabby places based on the color of our skin and what he thought we could afford. This was several years ago and we were just moving to the area. We politely let the realtor know that we would not like to see another house that he himself would not live in with his wife and kids......Yes Hidden Valley was one of the neighborhoods he took us too. But we saw right threw that.
After that he wisened up and shoed us the real nice places we were looking for,
I wrote an article years ago about real estate "double speak."
If it says "charming" - it is anything BUT charming - it probably is an architectural disaster. If it says "cottage" - that means cramped. If it says "charming cottage," that means it is small and rundown, has a bad roof and neglected landscaping, lol.
In all fairness, some ads are not even written by the agent or even the agency - ads can be contracted w/ a third party, and some publishers offer to "spiff up" the ad at no charge.
For all we know, so much is outsourced to India these days . . . some copywriter could have seen that ad, realized they had space for a few more words, and just assumed that any housing development named "Hidden Valley" had to be "peaceful" hee hee hee.
The real estate agent works for the homeowner who is selling the house. Perhaps it was the homeowner who chose the wording. When I sold my last house my wife and I had final say on the ad. After the house sat on the market for a while we rewrote it and told the agent what to say.
LOL ( remeber a realtor showing us some shabby places based on the color of our skin and what he thought we could afford. This was several years ago and we were just moving to the area. We politely let the realtor know that we would not like to see another house that he himself would not live in with his wife and kids......Yes Hidden Valley was one of the neighborhoods he took us too. But we saw right threw that.
After that he wisened up and shoed us the real nice places we were looking for,
I would have walked away from this realtor. Obviously, he was sterotyping/profililng or whatever you want to call it. He did NOT have the best interest of his client in mind.
I wrote an article years ago about real estate "double speak."
If it says "charming" - it is anything BUT charming - it probably is an architectural disaster. If it says "cottage" - that means cramped. If it says "charming cottage," that means it is small and rundown, has a bad roof and neglected landscaping, lol.
In all fairness, some ads are not even written by the agent or even the agency - ads can be contracted w/ a third party, and some publishers offer to "spiff up" the ad at no charge.
For all we know, so much is outsourced to India these days . . . some copywriter could have seen that ad, realized they had space for a few more words, and just assumed that any housing development named "Hidden Valley" had to be "peaceful" hee hee hee.
That reminds me of a MAD magazine article from years and years ago.
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