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The biggest criticism for Prada was their failure to grow their presence in North America. But they seem to be addressing that. Seeing the Houston Galleria location is getting renovated plus Austin, Phoenix and some others getting locations, I would say they’re kicking their expansion fairly well.
I agree with Valentino and Armani though.
Phoenix/Scottsdale has had a freestanding Prada store for over 10 years. The store at Scottsdale Fashion Square is just moving to a different, remodeled location in the mall.
The biggest criticism for Prada was their failure to grow their presence in North America. But they seem to be addressing that. Seeing the Houston Galleria location is getting renovated plus Austin, Phoenix and some others getting locations, I would say they’re kicking their expansion fairly well.
I agree with Valentino and Armani though.
Agree. The brand struggled with an identity / legacy crisis for a bit, but it's a one of the worlds most prestigious brands, and the ongoing recovery is apparent.
Look what Daniel Lee did with Bottega Veneta. And look at Burberry, a total 180.
Niche luxury brands like Bottega can perform very well.
I don't consider Armani a "dying brand", but it's definitely needs more of a revamp (ongoing).
Quote:
Originally Posted by SixthCoordinate
Prada used to be really, really good. They failed to keep up with the momentum and their design just became too niche to be marketable. They are doing much better recently but still have some distance to go to reach its past prime.
Not always a bad thing. Per my above comment, Bottega Veneta is an extremely niche luxury brand performing very well.
Phoenix/Scottsdale has had a freestanding Prada store for over 10 years. The store at Scottsdale Fashion Square is just moving to a different, remodeled location in the mall.
That’s still a big deal. The other titanes like Gucci, Louis Vuitton, Dior and Hermes have all renovated, expanded and added stores. Prada is just as big of a brand as that tier, they have just lagged in this department, particularly in North America.
Just like what you’re saying about Phoenix, in the Galleria, a new luxury wing opened and most of the existing higher end stores in the mall headed there. Prada being one of the only ones that didn’t. It stood in an awkward location there in comparison to the rest. Will be nice to see their future store in the Galleria, Phoenix and others they’ll follow with.
I have a Prada crossbody bag that I use quite a bit, it's very cute. I like their handbags more than their apparel tbh.
Sacramento is getting a Gucci store at Roseville Galleria, which is small change in this thread, but very big for Sac.
Here are some other higher end retailers at the mall...
Boss
Coach
Gucci
Louis Vuitton
Saint Laurent
Tiffany & Co.
The mall website lists a brand called 'Indochino' that I havent heard of, but their clothes look interesting, like a contemporary, younger version of Brooks Brothers, prices are fair imo, but I digress. They have locations at high end shopping areas across the country too.
Speaking of malls, Valley Fair in San Jose is the Bay Area's most upscale mall that no one outside of the Bay Area has ever heard of. LOL
They have added 100 retailers since 2020 and here is an excerpt from the press release they put out on May 6th.
Quote:
The completion of the center’s Luxury Collection - the largest of any shopping center in Northern California - featuring over 42 retailers. New-to-Valley-Fair retailers include Breitling, Panerai, IWC Schaffhausen, Jaeger-LeCoultre, Christian Dior, Christian Louboutin and Chanel Fragrance & Beauty, while retailers with recently-expanded footprints include Tiffany & Co., Versace, Montblanc, Cartier and Balenciaga.
The opening of innovative, first-of-their-kind in the US store concepts, including the first North American resort concept Bvlgari boutique, Cole Haan’s first US GRANDSHØP, and a flagship location of South Korean eyewear brand Gentle Monster - one of only three in the United States...
It's amazing how Valley Fair has grown. I went to Santa Clara University in late 1980 - early 1990s and Valley Fair was not that impressive. Nice to see San Jose/Santa Clara come into their own.
Back in Scottsdale, Fashion Square is getting a Dolce & Gabbana. This mall too has gone crazy. I am guessing that Hermès, Chanel, and Armani are holding out for The Palmeraie, but I think that they would be better off at Fashion Square. Who knows though?
Bumping as there’s quite a bit of activity in Atlanta. Yet to be an official press release from Simon but they appear very determined to revamp Phipps Plaza’s roster of tenants. Their most recent signings thus far:
Alexander McQueen
Amiri
Brunello Cucinelli (relocating from Buckhead Village)
Byredo
Dior (relocating from Buckhead Village)
Hermes (relocating from Buckhead Village)
Elsewhere, Thom Browne is expanding in Boston, Lafayette 148 in Houston, and Goyard in Chicago. Saint Laurent is contemplating larger stores in productive markets.
Last edited by Living Colour; 07-02-2022 at 08:36 PM..
I won't be surprised if Montreal starts to get discussed here soon. There's already a lot of local high end shops and stuff you won't find elsewhere along with trend setting brands. But with Royalmount mall being close to completion, which will bring nearly 200 stores and close to 1M sq ft, about 50% will be new to market. It'll be all luxury and some partners behind the Miami Design District are involved in the project.
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