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I think this comes down to the number of fans (usually young people) popular entertainers have influence over.
If you believe in the christian 'Satan', a deal like this would work in his benefit, not really the music, but the popularity of the band and all the young fans trying to emulate them, Similar to when the Beatles got into that Yogi/hindu stuff, its popularity among the fans shot thru the roof...the fans got into it because their idols were into it.