Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
There's also ambiguity. Does "mid six figures" mean $150k or $500k?
I have never understood how anyone could think "mid six figures" -- when "six figures" means anywhere from $100,000 to $999,999 -- could mean $150,000. That makes no sense at all.
But back to this thread: I would love a million dollars. My current net worth, at the age of 62.5, is a bit above that now, but I'll be retiring in a month -- about 6-8 years before I expected or wanted to -- and it does not feel like much at all, given that most of it is in the stock market and we all know how volatile that can be. But ADD a million to what I have already saved myself, and I would easily be in the "comfort zone." (And honestly, that's why I get jealous of people who come from the kinds of families that leave inheritances ... because half a million dollars free and clear for absolutely no effort other than being born sounds pretty good. But alas, I do not come from that kind of family. )
For me, since I am not now nor ever have been a big spender, money is security. That's it, that's all it means to me.
I doubt that many people in those commercials described in the OP would simply call money security ... because that is not exciting or sexy or whatever. So be it.
I doubt that many people in those commercials described in the OP would simply call money security ... because that is not exciting or sexy or whatever. So be it.
You're missing the point re: context marketing no different than watching a scotch or mojito commercial aimed at selling a 'lifestyle' or a 'feeling'.
A million dollar win to me personally would really mean nothing more than perhaps retiring a year or two earlier than anticipated, or retiring to a slightly better house. I'm planning to retire to a high COL area however, I can see why someone in a low COL area looks at it as life changing money.
You're missing the point re: context marketing no different than watching a scotch or mojito commercial aimed at selling a 'lifestyle' or a 'feeling'.
Um, I didn't miss the point at all. I've taught lots of courses that include whole sections on advertising (which is actually really interesting and fun to study), so I know how it works. I understand that calling money "security" would not sell anything ... which is why it wouldn't make its way into a commercial for a casino!
I have never understood how anyone could think "mid six figures" -- when "six figures" means anywhere from $100,000 to $999,999 -- could mean $150,000. That makes no sense at all.
But back to this thread: I would love a million dollars. My current net worth, at the age of 62.5, is a bit above that now, but I'll be retiring in a month -- about 6-8 years before I expected or wanted to -- and it does not feel like much at all, given that most of it is in the stock market and we all know how volatile that can be. But ADD a million to what I have already saved myself, and I would easily be in the "comfort zone." (And honestly, that's why I get jealous of people who come from the kinds of families that leave inheritances ... because half a million dollars free and clear for absolutely no effort other than being born sounds pretty good. But alas, I do not come from that kind of family. )
For me, since I am not now nor ever have been a big spender, money is security. That's it, that's all it means to me.
I doubt that many people in those commercials described in the OP would simply call money security ... because that is not exciting or sexy or whatever. So be it.
Context.
There’s probably greater than a 90%+ chance that someone who says they make 6 figures falls in the range of 100 to 200k.
I've taught lots of courses that include whole sections on advertising (which is actually really interesting and fun to study), so I know how it works.
Great i.e. 'whole sections' (a bit of an oxymoron there ;-) as part of other courses! I was simply asking why one would 'dubiously' address the target audience relative to that which is obvious. No big deal.
Quote:
Originally Posted by karen_in_nh_2012
I doubt that many people in those commercials described in the OP would simply call money security ... because that is not exciting or sexy or whatever. So be it.
A million dollar win to me personally would really mean nothing more than perhaps retiring a year or two earlier than anticipated, or retiring to a slightly better house.
Well, YOU'RE never going to make it into one of those commercials!
The passive income can effectively more than double when combined with SS and Medicare.
Just A million for us with ss would be 65k in queens ny ….that is pretax and pre Medicare , pre supplement , dental ,vision ,drug copays .that is HOUSEHOLD INCOME too not individual salaries like when working .
With typical rents for even a one bedroom in the 1800 a month range or real estate taxes if you own in the 10-15k range , that is a pretty low end stress filled life style with what is left ..
Median incomes in our area are about double that …so 1 million would never be enough for us in the tristate area unless we lived rural somewhere ….
The median income is over 90k here where we are ….
Sure anyone can move to a cheaper area and there is no bottom as far as how cheap someone can live .
But all of us have that line in the sand where anything less is a life someplace we don’t want to be or a lifestyle we rather not live….
While someone may think a million is a lot and more than enough others wouldn’t even consider retiring where they are if that was all they had .
I just love when people try to tell others how much is enough based on their own locations , and life styles
Last edited by mathjak107; 05-31-2021 at 04:30 AM..
Please register to post and access all features of our very popular forum. It is free and quick. Over $68,000 in prizes has already been given out to active posters on our forum. Additional giveaways are planned.
Detailed information about all U.S. cities, counties, and zip codes on our site: City-data.com.
Please register to participate in our discussions with 2 million other members - it's free and quick! Some forums can only be seen by registered members. After you create your account, you'll be able to customize options and access all our 15,000 new posts/day with fewer ads.
)
