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Old 10-26-2018, 10:27 AM
 
Location: Queen Creek, AZ
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I was wondering, how do you think different preppy brands are popular with different age groups?

While everyone knows I am an IZOD fan, I would agree they tend to be more popular with middle aged to older men. The same goes with Nautica.

Polo Ralph Lauren seems to be popular with men of all ages.

I would think Tommy Hilfiger is more popular with younger men, and I would possibly say the same is true for U.S. Polo Assn.

Not sure about Chaps.
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Old 10-26-2018, 04:14 PM
 
Location: Southwest Washington State
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I would never buy Chaps for my DH.

I guess it depends on how you define "preppy."

DH, aged 76, buys most of his clothes at Eddie Bauer. But other, younger men do too. Eddie Bauer is outdoorsy, but I suppose some of their clothes might be borderline preppy.

I don't know anyone of any age personally now who dresses totally preppy. None of my kids do, nor my DH. Nor, anyone I have noticed in my acquaintance, of any age. This would go for both sexes. But I live in the Portland area, so preppy types are pretty thin on the ground here.
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Old 10-26-2018, 05:42 PM
 
Location: Queen Creek, AZ
7,326 posts, read 12,325,478 times
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Here is how I can group some preppy brands and their sublabels based on preppy subtypes:
  • Classic Preppy - Polo Ralph Lauren, Tommy Hilfiger, Chaps, IZOD Classic, IZOD Premium Essentials, Lacoste
  • Nautical Preppy - Nautica, IZOD Saltwater Collection
  • Performance Preppy - IZOD Advantage, U.S. Polo Assn, Under Armor, Nike
  • Outdoor Preppy - Eddie Bauer, Lands' End
  • Golf Preppy - RLX, IZOD Golf, Callaway, Greg Norman, Nike Golf

Nautical Preppy I can see being more popular with older men. IZOD is apparently trying to appeal to a younger audience with their Advantage line, and the Advantage Polo now does outsell their original Heritage Polo, although I don't have any sales data if there has been a shift in the average age of the typical buyer. Nautica also tried to appeal to a younger audience last year by partnering with Lil Yachty.

Last edited by Pink Jazz; 10-26-2018 at 05:56 PM..
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Old 10-26-2018, 06:17 PM
 
Location: New York NY
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I've always seen U.S. Polo Association as a cheap, low-quality, down-market brand that just isn't in the same class as Lauren, Hilfiger, Lacoste, and the rest.
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Old 10-26-2018, 07:14 PM
 
Location: Queen Creek, AZ
7,326 posts, read 12,325,478 times
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Quote:
Originally Posted by citylove101 View Post
I've always seen U.S. Polo Association as a cheap, low-quality, down-market brand that just isn't in the same class as Lauren, Hilfiger, Lacoste, and the rest.
It is the least expensive of the brands that I mentioned in this thread, although it is somewhat above the private labels at JCPenney and Kohl's (generally priced in between private labels and below IZOD and Chaps). Many people incorrectly think it was designed to be a knockoff of Polo Ralph Lauren due to the similar looking logos, although it is actually the official brand of the real U.S. Polo Association, the governing body of the sport of polo in the United States.
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Old 10-27-2018, 08:33 AM
 
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I don´t see Eddie Bauer as preppy at all...
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Old 10-27-2018, 11:27 AM
 
Location: Southwest Washington State
30,585 posts, read 25,135,704 times
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Quote:
Originally Posted by SenorChip View Post
I don´t see Eddie Bauer as preppy at all...
Well, I did find this on the Bauer site:

https://www.eddiebauer.com/search/a-...-_-WRINKLEFREE

My DH buys jeans. polos, shirts, and jackets at a Bauer outlet. I think PJ is close when he describes their merch as “outdoor preppy.”
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Old 10-27-2018, 11:29 AM
 
Location: Southwest Washington State
30,585 posts, read 25,135,704 times
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Quote:
Originally Posted by Pink Jazz View Post
Here is how I can group some preppy brands and their sublabels based on preppy subtypes:
  • Classic Preppy - Polo Ralph Lauren, Tommy Hilfiger, Chaps, IZOD Classic, IZOD Premium Essentials, Lacoste
  • Nautical Preppy - Nautica, IZOD Saltwater Collection
  • Performance Preppy - IZOD Advantage, U.S. Polo Assn, Under Armor, Nike
  • Outdoor Preppy - Eddie Bauer, Lands' End
  • Golf Preppy - RLX, IZOD Golf, Callaway, Greg Norman, Nike Golf

Nautical Preppy I can see being more popular with older men. IZOD is apparently trying to appeal to a younger audience with their Advantage line, and the Advantage Polo now does outsell their original Heritage Polo, although I don't have any sales data if there has been a shift in the average age of the typical buyer. Nautica also tried to appeal to a younger audience last year by partnering with Lil Yachty.
I’d put LL Bean in with the Outdoor Preppy category. Their clothes are definitely classic.
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Old 10-27-2018, 11:52 AM
 
Location: STL area
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None of that is popular around me. I have a teenager and the athletic preppy thing is big. Vineyard Vines is the big brand. Then the sporty stuff from UA, Nike, Adidas, etc. My 40 something husband is a big Peter Millar fan.
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Old 10-27-2018, 12:27 PM
 
Location: Oakland, CA
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I do not see to many preppies around here. Save east coast transplants. They are very obvious. Most of them adopt Cali casual within a few months.
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