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The chicken sandwich war took a political turn this weekend.
After renewed calls were made over social media to boycott Chick-fil-A, Burger King took it as an opportunity to show its solidarity with the LGBTQ community.
Chick-fil-A CEO Dan Cathy was identified last week by The Daily Beast as a donor to the National Christian Charitable Foundation, which has a history of funding opposition to The Equality Act.
Burger King, which recently launched the Ch'King sandwich, tweeted Thursday it will donate 40 cents for every chicken sandwich sold in June (Pride month) up to $250,000, or 625,000 sandwiches, to The Human Rights Campaign.
"This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening," a Burger King spokesperson said in an email statement to USA TODAY.
This is nuts. The money to this group just goes into a slush fund, they are very vague as to how the money is spent.
If a corporation is going to donate some of their profits to a charity, fine. But Burger King is specifically telling me that I'm paying an extra forty cents form my purchase, and it's going to a group that only serves less than 1% of the population.
This is nuts. The money to this group just goes into a slush fund, they are very vague as to how the money is spent.
If a corporation is going to donate some of their profits to a charity, fine. But Burger King is specifically telling me that I'm paying an extra forty cents form my purchase, and it's going to a group that only serves less than 1% of the population.
This is nuts. The money to this group just goes into a slush fund, they are very vague as to how the money is spent.
If a corporation is going to donate some of their profits to a charity, fine. But Burger King is specifically telling me that I'm paying an extra forty cents form my purchase, and it's going to a group that only serves less than 1% of the population.
It's virtue signaling. Where the money ends up is irrelevant since they're not really trying to help anyone. They're just trying to capitalize on what they see as a PR vulnerability of a competitor.
All this virtue signalling to increase sales is useless as it alienates customers as well.
What about providing a good product at a good price? How about if companies try that for a change.
There aren't any fast food places within 75 miles of my home, so I rarely even stop at one of the chains, but crap like this cuts the times I even consider stopping because I don't know which cause celeb I may be supporting by accident.
Looking at their general revenues relative to the donation, if you ate 3 meals a day at BK every day of the year....they'd toss a penny to gay causes.
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