Toyota is killing Scion brand (GTR, coupes, best, MPG)
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Which current Scion vehicles do you think Toyota should keep and what would you rename them?
I think they should consider keeping only the tC and iM. They could rename the tC as the Celica and the iM as the Matrix. The FRS is more Subaru than Toyota and the small sedan is a Mazda2.
I purchased a tC in 2005, and my wife currently drives a 2010 tC. Both cars were good cars. I loved mine at the time, it was very practical, quick for it's time, and looked great (had the red release series one... HOT!!) My wife loves hers to pieces as well.
To be perfectly honest... Toyota as a brand is rather boring. They have Lexus filling the luxury niche quite well, but for their bread and butter line... it's all way too bland. Having the Scion cars branded as Toyota would have given their lineup a shot in the arm I think.
Instead, they spun off a brand that never caught on with consumers. Toyota's lesson to be learned here is to not mess with a good thing. They've got great brand recognition with a reputation for reliability. It made no sense to create an entirely new subdivision with neither of those things going for it.
I think that's by design. To appeal to the masses you have to try to offend the least amount of people. The general public still loves Toyota even if car enthusiasts don't.
Toyota makes great soccer mom, grocery getter, highway cars.
I think that's by design. To appeal to the masses you have to try to offend the least amount of people. The general public still loves Toyota even if car enthusiasts don't.
Toyota makes great soccer mom, grocery getter, highway cars.
Shame that the brand that gave us the 2000, Celica, Supra, and MR2 isn't even a car Guy's brand.
The TC was a cool looking coupe, supposedly to replace the Celica, but the truth is it accelerated and handled like a minivan or a Corolla. Most people looking to buy in that segment wanted a little more performance bona fides.
Quote:
Originally Posted by IonRedline08
I purchased a tC in 2005, and my wife currently drives a 2010 tC. Both cars were good cars. I loved mine at the time, it was very practical, quick for it's time, and looked great (had the red release series one... HOT!!) My wife loves hers to pieces as well.
I had a 2008 tC. It was a great little car with the 5 speed. It was my first brand new car. I drove that car all over the place from Chicago to Georgia to California back to Chicago.
It was a reliable car, I traded it away in 2013 with about 60,000 miles on it. Only things I did were tires, brakes and oil. The latch to open the hatch was broken, common problem from what I understand now. The interior was quite spacious in that small car and I loved the panoramic roof.
I always thought they should've started with the 6 speed instead of the 5 speed. It did not get the type of mileage you'd expect from a 4 cylinder and at the same time you didn't get the expected acceleration, either. They did switch to the 6 speed with the redesign but by then I had already transitioned to a crossover.
It wouldn't be practical for me today as I have a wife, 6 month old baby and 2 dogs.
What I find interesting is the with sister car to the Subaru BRZ people bought the BRZ but to so much the FSR. Same car different name, I can only guess that people seemed that they preferred the Subie.
Similar car, but the Subie has a few more creature comforts, and a negotiable price. But certainly the scion kids brand helped.
The great thing is, if Toyota doesn't bring the FRS over to Toyota, then maybe Subie can put a turbo on it, that car needs torque so bad.
Having owned a 2000 Celica I certainly never considered the tC a replacement. It was just a 2 door version of a big heavy family sedan. Celica was so much lighter and more fun to drive while being able to squeeze out 40mpg highway.
Scion might as well have died the minute they released the FRS with only 200HP.
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