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Appleton, Wisconsin (WI): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Appleton, Wisconsin was 65,577 / 70,633

Number of Establishments per 100,000 population

Number of Establishments - Appleton (2002)

  • A) Manufacturing: 1997 - 120, 2002 - 110 (Per 100,000 population: 1997 - 182, 2002 - 155, State average - 45)
  • B) Wholesale trade: 1997 - 94, 2002 - 101 (Per 100,000 population: 1997 - 143, 2002 - 142, State average - 28)
  • C) Retail trade: 1997 - 329, 2002 - 306 (Per 100,000 population: 1997 - 501, 2002 - 433, State average - 81)
  • D) Information: 2002 - 31 (Per 100,000 population: 2002 - 43, State average - 9)
  • E) Real estate & rental & leasing: 1997 - 61, 2002 - 65 (Per 100,000 population: 1997 - 93, 2002 - 92, State average - 19)
  • F) Professional, scientific & technical services: 1997 - 165, 2002 - 187 (Per 100,000 population: 1997 - 251, 2002 - 264, State average - 46)
  • G) Administrative & support & waste management & remediation service: 1997 - 87, 2002 - 89 (Per 100,000 population: 1997 - 132, 2002 - 126, State average - 23)
  • H) Educational services: 1997 - 15, 2002 - 21 (Per 100,000 population: 1997 - 22, 2002 - 29, State average - 5)
  • I) Health care & social assistance: 1997 - 185, 2002 - 251 (Per 100,000 population: 1997 - 282, 2002 - 355, State average - 58)
  • J) Arts, entertainment & recreation: 1997 - 18, 2002 - 35 (Per 100,000 population: 1997 - 27, 2002 - 49, State average - 8)
  • K) Accommodation & food services: 1997 - 168, 2002 - 174 (Per 100,000 population: 1997 - 256, 2002 - 246, State average - 46)
  • L) Other services (except public administration): 1997 - 158, 2002 - 174 (Per 100,000 population: 1997 - 240, 2002 - 246, State average - 40)

Number of Employees per 100,000 population

Number of Employees - Appleton (2002)

  • A) Manufacturing: 1997 - 8,235, 2002 - 7,532 (Per 100,000 population: 1997 - 12,557, 2002 - 10,663, State average - 6,421)
  • B) Wholesale trade: 1997 - 1,631, 2002 - 1000-2499 (Per 100,000 population: 1997 - 2,487, 2002 - 1,981, State average - 1,106)
  • C) Retail trade: 1997 - 4,683, 2002 - 4,832 (Per 100,000 population: 1997 - 7,141, 2002 - 6,840, State average - 1,703)
  • D) Information: 2002 - 945 (Per 100,000 population: 2002 - 1,337, State average - 803)
  • E) Real estate & rental & leasing: 1997 - 345, 2002 - 564 (Per 100,000 population: 1997 - 526, 2002 - 798, State average - 229)
  • F) Professional, scientific & technical services: 1997 - 1,457, 2002 - 1000-2499 (Per 100,000 population: 1997 - 2,221, 2002 - 1,981, State average - 668)
  • G) Administrative & support & waste management & remediation service: 1997 - 3,737, 2002 - 2,647 (Per 100,000 population: 1997 - 5,698, 2002 - 3,747, State average - 1,193)
  • H) Educational services: 1997 - 75, 2002 - 100-249 (Per 100,000 population: 1997 - 114, 2002 - 197, State average - 248)
  • I) Health care & social assistance: 1997 - 2,058, 2002 - 7,292 (Per 100,000 population: 1997 - 3,138, 2002 - 10,323, State average - 2,748)
  • J) Arts, entertainment & recreation: 1997 - 195, 2002 - 297 (Per 100,000 population: 1997 - 297, 2002 - 420, State average - 496)
  • K) Accommodation & food services: 1997 - 3,336, 2002 - 3,282 (Per 100,000 population: 1997 - 5,087, 2002 - 4,646, State average - 941)
  • L) Other services (except public administration): 1997 - 1,218, 2002 - 1,715 (Per 100,000 population: 1997 - 1,857, 2002 - 2,428, State average - 562)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Appleton (2002)

  • A) Manufacturing: 1997 - $314,719, 2002 - $329,969 (Per 100,000 population: 1997 - $479,922, 2002 - $467,159, State average - $123,407)
  • B) Wholesale trade: 1997 - $56,672 (Per 100,000 population: 1997 - $86,420, State average - $32,487)
  • C) Retail trade: 1997 - $73,915, 2002 - $95,384 (Per 100,000 population: 1997 - $112,714, 2002 - $135,041, State average - $25,553)
  • D) Information: 2002 - $44,722 (Per 100,000 population: 2002 - $63,316, State average - $22,402)
  • E) Real estate & rental & leasing: 1997 - $5,898, 2002 - $10,933 (Per 100,000 population: 1997 - $8,994, 2002 - $15,478, State average - $4,131)
  • F) Professional, scientific & technical services: 1997 - $52,863 (Per 100,000 population: 1997 - $80,612, State average - $20,676)
  • G) Administrative & support & waste management & remediation service: 1997 - $41,873, 2002 - $49,583 (Per 100,000 population: 1997 - $63,853, 2002 - $70,198, State average - $15,137)
  • H) Educational services: 1997 - $1,083 (Per 100,000 population: 1997 - $1,651, State average - $2,896)
  • I) Health care & social assistance: 1997 - $85,614, 2002 - $263,144 (Per 100,000 population: 1997 - $130,554, 2002 - $372,551, State average - $66,798)
  • J) Arts, entertainment & recreation: 1997 - $1,980, 2002 - $5,353 (Per 100,000 population: 1997 - $3,019, 2002 - $7,578, State average - $5,985)
  • K) Accommodation & food services: 1997 - $28,067, 2002 - $31,343 (Per 100,000 population: 1997 - $42,800, 2002 - $44,374, State average - $8,209)
  • L) Other services (except public administration): 1997 - $20,484, 2002 - $33,902 (Per 100,000 population: 1997 - $31,236, 2002 - $47,997, State average - $7,935)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Appleton (2002)

  • A) Manufacturing: 1997 - $2,168,082, 2002 - $2,039,853 (Per 100,000 population: 1997 - $3,306,162, 2002 - $2,887,960, State average - $780,509)
  • B) Wholesale trade: 1997 - $583,214 (Per 100,000 population: 1997 - $889,357, State average - $490,287)
  • C) Retail trade: 1997 - $691,009, 2002 - $852,995 (Per 100,000 population: 1997 - $1,053,736, 2002 - $1,207,643, State average - $253,700)
  • D) Information: No data
  • E) Real estate & rental & leasing: 1997 - $30,561, 2002 - $53,586 (Per 100,000 population: 1997 - $46,603, 2002 - $75,865, State average - $22,365)
  • F) Professional, scientific & technical services: 1997 - $130,343 (Per 100,000 population: 1997 - $198,763, State average - $48,701)
  • G) Administrative & support & waste management & remediation service: 1997 - $70,157, 2002 - $103,492 (Per 100,000 population: 1997 - $106,984, 2002 - $146,520, State average - $32,261)
  • H) Educational services: 1997 - $2,940 (Per 100,000 population: 1997 - $4,483, State average - $7,779)
  • I) Health care & social assistance: 1997 - $164,561, 2002 - $545,985 (Per 100,000 population: 1997 - $250,943, 2002 - $772,988, State average - $152,356)
  • J) Arts, entertainment & recreation: 1997 - $8,741, 2002 - $16,982 (Per 100,000 population: 1997 - $13,329, 2002 - $24,042, State average - $17,631)
  • K) Accommodation & food services: 1997 - $94,020, 2002 - $109,151 (Per 100,000 population: 1997 - $143,373, 2002 - $154,532, State average - $28,490)
  • L) Other services (except public administration): 1997 - $71,984, 2002 - $120,742 (Per 100,000 population: 1997 - $109,770, 2002 - $170,942, State average - $26,096)

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Manufacturing120 / 1108,235 / 7,532$314,719 / $329,969$2,168,082 / $2,039,853
Paper manufacturing15 / 132,453 / 2,340$99,895 / $109,493$910,903 / $879,342
Printing & related support activities22 / 21591 / 896$20,741 / $33,535$70,944 / $195,145
Machinery manufacturing12 / 132,730 / 2,106$117,170 / $108,928$736,554 / $545,390
Computer & electronic product manufacturing- / 3- / 500-999--
Wholesale trade94 / 1011,631 / 1000-2499$56,672 / -$583,214 / -
Wholesale trade, durable goods73 / 711,176 / 500-999$40,194 / -$312,627 / -
Wholesale trade, nondurable goods21 / 22455 / 250-499$16,478 / -$270,587 / -
Wholesale electronic markets and agents and brokers- / 8- / 0-19--
Retail trade329 / 3064,683 / 4,832$73,915 / $95,384$691,009 / $852,995
Motor vehicle & parts dealers36 / 37443 / 468$9,732 / $12,229$110,255 / $147,680
Furniture & home furnishings stores25 / 22172 / 178$3,530 / $4,313$25,690 / $28,079
Electronics & appliance stores20 / 21189 / 220$4,428 / $4,398$42,288 / $51,179
Building material & garden equipment & supplies dealers25 / 23677 / 799$14,921 / $23,838$141,384 / $147,632
Food & beverage stores18738 / 364$9,762 / $5,928$101,544 / $61,229
Health & personal care stores25 / 30320 / 304$5,441 / $8,931$36,718 / $57,256
Gasoline stations31 / 25217 / 171$2,546 / $2,752$51,436 / $68,503
Clothing & clothing accessories stores48 / 36441 / 393$5,387 / $4,873$30,928 / $33,415
Sporting goods, hobby, book & music stores34 / 30249 / 349$2,658 / $4,966$18,170 / $31,802
General merchandise stores4 / 9619 / 1,048$7,082 / $14,129$86,096 / $174,261
Miscellaneous store retailers52 / 48490 / 467$6,194 / $7,250$36,356 / $38,929
Nonstore retailers11 / 7128 / 71$2,234 / $1,777$10,144 / $13,030
Information- / 31- / 945- / $44,722-
Publishing industries (except Internet)- / 6- / 100-249--
Motion picture & sound recording industries5 / -20-99 / ---
Broadcasting & telecommunications14 / -449 / -$15,585 / -$82,964 / -
Broadcasting (except Internet)- / 5- / 100-249--
Telecommunications- / 12- / 500-999--
Real estate & rental & leasing61 / 65345 / 564$5,898 / $10,933$30,561 / $53,586
Real estate47 / 48234 / 360$4,647 / $7,396$21,585 / $31,157
Rental & leasing services14 / 17111 / 204$1,251 / $3,537$8,976 / $22,429
Professional, scientific & technical services165 / 1871,457 / 1000-2499$52,863 / -$130,343 / -
Professional, scientific & technical services165 / 1871,457 / 1000-2499$52,863 / -$130,343 / -
Administrative & support & waste management & remediation service87 / 893,737 / 2,647$41,873 / $49,583$70,157 / $103,492
Administrative & support services86 / 872500-4999--
Educational services15 / 2175 / 100-249$1,083 / -$2,940 / -
Educational services15 / 2175 / 100-249$1,083 / -$2,940 / -
Health care & social assistance185 / 2512,058 / 7,292$85,614 / $263,144$164,561 / $545,985
Ambulatory health care services158 / 1611,416 / 2,274$76,137 / $136,538$143,793 / $248,864
Hospitals- / 2- / 2500-4999--
Nursing & residential care facilities10 / 29382 / 1000-2499$6,620 / -$15,669 / -
Social assistance17 / 59260 / 1000-2499$2,857 / -$5,099 / -
Arts, entertainment & recreation18 / 35195 / 297$1,980 / $5,353$8,741 / $16,982
Performing arts, spectator sports & related industries6 / 1147 / 20-99$638 / -$3,842 / -
Amusement, gambling & recreation industries12 / 20148 / 100-249$1,342 / -$4,899 / -
Accommodation & food services168 / 1743,336 / 3,282$28,067 / $31,343$94,020 / $109,151
Accommodation4 / 5250-499--
Foodservices & drinking places164 / 1692500-4999--
Other services (except public administration)158 / 1741,218 / 1,715$20,484 / $33,902$71,984 / $120,742
Repair & maintenance64310 / 445$7,668 / $11,007$32,321 / $40,083
Personal & laundry services94 / 81908 / 688$12,816 / $11,665$39,663 / $33,724

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