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Santa Rosa, California (CA): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Santa Rosa, California was 124,550 / 153,489

Number of Establishments per 100,000 population

Number of Establishments - Santa Rosa (2002)

  • A) Manufacturing: 1997 - 203, 2002 - 201 (Per 100,000 population: 1997 - 162, 2002 - 130, State average - 162)
  • B) Wholesale trade: 1997 - 182, 2002 - 165 (Per 100,000 population: 1997 - 146, 2002 - 107, State average - 119)
  • C) Retail trade: 1997 - 758, 2002 - 744 (Per 100,000 population: 1997 - 608, 2002 - 484, State average - 213)
  • D) Information: 2002 - 85 (Per 100,000 population: 2002 - 55, State average - 45)
  • E) Real estate & rental & leasing: 1997 - 235, 2002 - 253 (Per 100,000 population: 1997 - 188, 2002 - 164, State average - 83)
  • F) Professional, scientific & technical services: 1997 - 539, 2002 - 626 (Per 100,000 population: 1997 - 432, 2002 - 407, State average - 205)
  • G) Administrative & support & waste management & remediation service: 1997 - 172, 2002 - 222 (Per 100,000 population: 1997 - 138, 2002 - 144, State average - 79)
  • H) Educational services: 1997 - 26, 2002 - 42 (Per 100,000 population: 1997 - 20, 2002 - 27, State average - 15)
  • I) Health care & social assistance: 1997 - 609, 2002 - 700 (Per 100,000 population: 1997 - 488, 2002 - 456, State average - 179)
  • J) Arts, entertainment & recreation: 1997 - 39, 2002 - 52 (Per 100,000 population: 1997 - 31, 2002 - 33, State average - 34)
  • K) Accommodation & food services: 1997 - 344, 2002 - 363 (Per 100,000 population: 1997 - 276, 2002 - 236, State average - 132)
  • L) Other services (except public administration): 1997 - 274, 2002 - 360 (Per 100,000 population: 1997 - 219, 2002 - 234, State average - 114)

Number of Employees per 100,000 population

Number of Employees - Santa Rosa (2002)

  • A) Manufacturing: 1997 - 9,598, 2002 - 10,653 (Per 100,000 population: 1997 - 7,706, 2002 - 6,940, State average - 5,898)
  • B) Wholesale trade: 1997 - 2,088, 2002 - 1,898 (Per 100,000 population: 1997 - 1,676, 2002 - 1,236, State average - 1,903)
  • C) Retail trade: 1997 - 10,653, 2002 - 12,021 (Per 100,000 population: 1997 - 8,553, 2002 - 7,831, State average - 3,123)
  • D) Information: 2002 - 2,224 (Per 100,000 population: 2002 - 1,448, State average - 1,486)
  • E) Real estate & rental & leasing: 1997 - 959, 2002 - 1,165 (Per 100,000 population: 1997 - 769, 2002 - 759, State average - 605)
  • F) Professional, scientific & technical services: 1997 - 2,613, 2002 - 3,629 (Per 100,000 population: 1997 - 2,097, 2002 - 2,364, State average - 2,571)
  • G) Administrative & support & waste management & remediation service: 1997 - 4,326, 2002 - 4,008 (Per 100,000 population: 1997 - 3,473, 2002 - 2,611, State average - 2,221)
  • H) Educational services: 1997 - 109, 2002 - 357 (Per 100,000 population: 1997 - 87, 2002 - 232, State average - 214)
  • I) Health care & social assistance: 1997 - 6,325, 2002 - 12,722 (Per 100,000 population: 1997 - 5,078, 2002 - 8,288, State average - 3,450)
  • J) Arts, entertainment & recreation: 1997 - 688, 2002 - 1,250 (Per 100,000 population: 1997 - 552, 2002 - 814, State average - 936)
  • K) Accommodation & food services: 1997 - 5,177, 2002 - 5,314 (Per 100,000 population: 1997 - 4,156, 2002 - 3,462, State average - 2,338)
  • L) Other services (except public administration): 1997 - 1,594, 2002 - 2,271 (Per 100,000 population: 1997 - 1,279, 2002 - 1,479, State average - 2,339)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Santa Rosa (2002)

  • A) Manufacturing: 1997 - $418,173, 2002 - $534,455 (Per 100,000 population: 1997 - $335,747, 2002 - $348,204, State average - $248,991)
  • B) Wholesale trade: 1997 - $71,324, 2002 - $82,829 (Per 100,000 population: 1997 - $57,265, 2002 - $53,964, State average - $140,936)
  • C) Retail trade: 1997 - $220,455, 2002 - $305,954 (Per 100,000 population: 1997 - $177,001, 2002 - $199,332, State average - $77,238)
  • D) Information: 2002 - $107,671 (Per 100,000 population: 2002 - $70,149, State average - $108,415)
  • E) Real estate & rental & leasing: 1997 - $20,532, 2002 - $35,669 (Per 100,000 population: 1997 - $16,484, 2002 - $23,238, State average - $22,437)
  • F) Professional, scientific & technical services: 1997 - $95,393, 2002 - $167,846 (Per 100,000 population: 1997 - $76,590, 2002 - $109,353, State average - $158,455)
  • G) Administrative & support & waste management & remediation service: 1997 - $63,753, 2002 - $83,219 (Per 100,000 population: 1997 - $51,186, 2002 - $54,218, State average - $61,639)
  • H) Educational services: 1997 - $1,764, 2002 - $5,768 (Per 100,000 population: 1997 - $1,416, 2002 - $3,757, State average - $6,264)
  • I) Health care & social assistance: 1997 - $208,022, 2002 - $459,836 (Per 100,000 population: 1997 - $167,018, 2002 - $299,588, State average - $129,545)
  • J) Arts, entertainment & recreation: 1997 - $11,726, 2002 - $20,068 (Per 100,000 population: 1997 - $9,414, 2002 - $13,074, State average - $39,304)
  • K) Accommodation & food services: 1997 - $47,698, 2002 - $67,405 (Per 100,000 population: 1997 - $38,296, 2002 - $43,915, State average - $32,846)
  • L) Other services (except public administration): 1997 - $32,783, 2002 - $58,181 (Per 100,000 population: 1997 - $26,321, 2002 - $37,905, State average - $23,416)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Santa Rosa (2002)

  • A) Manufacturing: 1997 - $1,784,128, 2002 - $1,635,266 (Per 100,000 population: 1997 - $1,432,459, 2002 - $1,065,396, State average - $1,367,738)
  • B) Wholesale trade: 1997 - $716,240, 2002 - $991,437 (Per 100,000 population: 1997 - $575,062, 2002 - $645,933, State average - $2,210,609)
  • C) Retail trade: 1997 - $2,118,799, 2002 - $2,654,974 (Per 100,000 population: 1997 - $1,701,163, 2002 - $1,729,748, State average - $742,041)
  • D) Information: No data
  • E) Real estate & rental & leasing: 1997 - $133,406, 2002 - $224,064 (Per 100,000 population: 1997 - $107,110, 2002 - $145,980, State average - $127,753)
  • F) Professional, scientific & technical services: 1997 - $251,363, 2002 - $415,795 (Per 100,000 population: 1997 - $201,816, 2002 - $270,895, State average - $375,829)
  • G) Administrative & support & waste management & remediation service: 1997 - $316,582, 2002 - $177,571 (Per 100,000 population: 1997 - $254,180, 2002 - $115,689, State average - $130,654)
  • H) Educational services: 1997 - $6,700, 2002 - $16,460 (Per 100,000 population: 1997 - $5,379, 2002 - $10,723, State average - $17,790)
  • I) Health care & social assistance: 1997 - $479,805, 2002 - $1,153,344 (Per 100,000 population: 1997 - $385,230, 2002 - $751,418, State average - $344,348)
  • J) Arts, entertainment & recreation: 1997 - $36,512, 2002 - $70,131 (Per 100,000 population: 1997 - $29,315, 2002 - $45,691, State average - $92,794)
  • K) Accommodation & food services: 1997 - $177,104, 2002 - $237,069 (Per 100,000 population: 1997 - $142,195, 2002 - $154,453, State average - $114,580)
  • L) Other services (except public administration): 1997 - $106,024, 2002 - $475,211 (Per 100,000 population: 1997 - $85,125, 2002 - $309,605, State average - $86,001)

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Manufacturing203 / 2019,598 / 10,653$418,173 / $534,455$1,784,128 / $1,635,266
Food manufacturing- / 20- / 906- / $25,596- / $115,560
Machinery manufacturing11 / 121,377 / 1,164$62,314 / $57,593$207,900 / $246,549
Computer & electronic product manufacturing15 / 135000-9999 / 2500-4999--
Miscellaneous manufacturing35 / 31812 / 1,892$27,965 / $90,254$116,690 / $136,943
Wholesale trade182 / 1652,088 / 1,898$71,324 / $82,829$716,240 / $991,437
Wholesale trade, durable goods108 / 1091,002 / 1000-2499$37,920 / -$278,599 / -
Wholesale trade, nondurable goods74 / 521,086 / 500-999$33,404 / -$437,641 / -
Wholesale electronic markets and agents and brokers- / 4- / 0-19--
Retail trade758 / 74410,653 / 12,021$220,455 / $305,954$2,118,799 / $2,654,974
Motor vehicle & parts dealers751,605 / 1,964$57,449 / $80,285$526,845 / $696,668
Furniture & home furnishings stores62 / 70440 / 663$11,018 / $18,049$75,828 / $113,503
Electronics & appliance stores41 / 47458 / 631$9,489 / $16,307$101,610 / $152,102
Building material & garden equipment & supplies dealers60 / 59694 / 754$18,302 / $26,118$177,971 / $179,833
Food & beverage stores70 / 691,897 / 1,835$35,697 / $46,205$333,274 / $394,835
Health & personal care stores67 / 57885 / 1,127$19,452 / $23,606$116,238 / $160,366
Gasoline stations39 / 36276 / 274$4,368 / $4,819$96,129 / $92,733
Clothing & clothing accessories stores143 / 121999$12,115 / $16,583$106,829 / $125,046
Sporting goods, hobby, book & music stores69720 / 887$8,778 / $12,337$75,354 / $97,950
General merchandise stores15 / 131000-2499 / 1,882- / $38,476- / $495,405
Miscellaneous store retailers93 / 97500-999 / 646- / $13,802- / $93,416
Nonstore retailers24 / 31215 / 359$5,132 / $9,367$34,792 / $53,117
Information- / 85- / 2,224- / $107,671-
Publishing industries (except Internet)- / 22- / 617- / $24,975- / $92,181
Motion picture & sound recording industries10 / 13247 / 100-249$1,880 / -$12,100 / -
Broadcasting & telecommunications23 / -691 / -$26,785 / -$106,341 / -
Broadcasting (except Internet)- / 5- / 100-249--
Telecommunications- / 27- / 933- / $44,787-
Internet service providers, web search portals & data processing- / 14- / 344- / $29,147- / $72,059
Real estate & rental & leasing235 / 253959 / 1,165$20,532 / $35,669$133,406 / $224,064
Real estate194 / 212661 / 806$15,468 / $26,970$111,477 / $180,707
Rental & leasing services40250-499--
Lessors of nonfinancial intangible assets (exc copyrighted works)- / 1- / 0-19--
Professional, scientific & technical services539 / 6262,613 / 3,629$95,393 / $167,846$251,363 / $415,795
Professional, scientific & technical services539 / 6262,613 / 3,629$95,393 / $167,846$251,363 / $415,795
Administrative & support & waste management & remediation service172 / 2224,326 / 4,008$63,753 / $83,219$316,582 / $177,571
Administrative & support services171 / 2172500-4999--
Waste management & remediation services- / 5- / 100-249--
Educational services26 / 42109 / 357$1,764 / $5,768$6,700 / $16,460
Educational services26 / 42109 / 357$1,764 / $5,768$6,700 / $16,460
Health care & social assistance609 / 7006,325 / 12,722$208,022 / $459,836$479,805 / $1,153,344
Ambulatory health care services501 / 4924,677 / 5,258$173,393 / $238,093$392,573 / $597,060
Hospitals2 / 5500-999 / 2500-4999--
Nursing & residential care facilities43 / 85788 / 1000-2499$15,298 / -$36,996 / -
Social assistance63 / 118250-499 / 1,756- / $34,204- / $98,262
Arts, entertainment & recreation39 / 52688 / 1,250$11,726 / $20,068$36,512 / $70,131
Performing arts, spectator sports & related industries11105 / 100-249$3,786 / -$18,067 / -
Museums, historical sites & similar institutions- / 5- / 20-99--
Amusement, gambling & recreation industries28 / 36583 / 1,093$7,940 / $13,654$18,445 / $40,229
Accommodation & food services344 / 3635,177 / 5,314$47,698 / $67,405$177,104 / $237,069
Accommodation25 / 28315 / 570$4,168 / $9,033$16,949 / $33,122
Foodservices & drinking places319 / 3354,862 / 4,744$43,530 / $58,372$160,155 / $203,947
Other services (except public administration)274 / 3601,594 / 2,271$32,783 / $58,181$106,024 / $475,211
Repair & maintenance171 / 160979 / 907$23,257 / $26,681$76,913 / $91,603
Personal & laundry services103 / 117615 / 861$9,526 / $17,451$29,111 / $54,610

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