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Old 10-04-2010, 09:05 PM
 
Location: Midtown, Atlanta
128 posts, read 353,038 times
Reputation: 76

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I know the whole Belk rumpus has fizzled out since they opened in Phipps a while back, but it looks like they're continuning to try to update their image. Do you guys shop there, and do you think they've made enough changes? Or has opening at Phipps been a mistake?
Personally, I think the "b" is a bit Bloomies-like.

Belk rebrands for the first time in 43 years *| ajc.com

http://www.ajc.com/multimedia/dynamic/00696/newbelklogo_696182l.jpg (broken link)
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Old 10-04-2010, 09:35 PM
 
Location: Savannah GA
13,709 posts, read 21,935,779 times
Reputation: 10227
For years, Belk was primarily a small-town southern store and their logo was extremely dated and old-fashioned. With their acquisition of Parisian, they've successfully up-marketed their profile and needed an image makeover. But I'm not sure if this logo is it.
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Old 10-04-2010, 10:00 PM
 
3,320 posts, read 5,573,306 times
Reputation: 9681
Why does the new logo remind me of a feminine product? This must be similar to a prior tampon/pad item.
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Old 10-04-2010, 10:13 PM
 
Location: Savannah GA
13,709 posts, read 21,935,779 times
Reputation: 10227
I like the new stylized flourish, which is a clever carry-over of their old "B" flourish, but the new lowercase "B" is too similar to Bloomingdale's and the font too 1970s.
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Old 10-05-2010, 06:53 AM
Status: "Pickleball-Free American" (set 7 days ago)
 
Location: St Simons Island, GA
23,466 posts, read 44,115,130 times
Reputation: 16866
Quote:
Originally Posted by Charlotteborn View Post
Why does the new logo remind me of a feminine product? This must be similar to a prior tampon/pad item.
Yeah, it kinda does.
Actually, I think the Phipps Belk is a gem of a store with great customer service.
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Old 10-05-2010, 10:07 AM
 
7,845 posts, read 20,816,660 times
Reputation: 2857
Quote:
Originally Posted by Newsboy View Post
For years, Belk was primarily a small-town southern store and their logo was extremely dated and old-fashioned. With their acquisition of Parisian, they've successfully up-marketed their profile and needed an image makeover. But I'm not sure if this logo is it.
That's the way Belk is perceived in GA only...in NC and SC it's been a staple since 1888 and an anchor in all of the nicer malls and shopping centers. I've never visited the one in Phipps or anywhere in GA, but Belk was never considered small-town or anything less than a Macy's-type department store...not exactly high end, but somewhere in the middle.

The new logo looks good to me...they needed something more in tune with 2010; I think what they had prior to this had been around at least since I was a kid.
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Old 10-05-2010, 10:37 AM
 
Location: midtown mile area, Atlanta GA
1,228 posts, read 2,390,176 times
Reputation: 1792
I shopped at the Phipps location when it was Parisian, which I miss, but I do shop at Belks here and there. They let the Parisian shoppers keep the no interest payment option on the credit card, which I like.
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Old 10-05-2010, 11:43 AM
 
Location: Atlanta, GA (Dunwoody)
2,047 posts, read 4,621,509 times
Reputation: 981
I hate Belk, don't shop there except to buy school uniforms. When they took over Parisian I openly wept. I'd loved that store all my life and Belk doesn't even begin to touch it. Belk is a crappy, overcrowded mess that's almost impossible to shop in.
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Old 10-05-2010, 12:05 PM
 
7,845 posts, read 20,816,660 times
Reputation: 2857
Quote:
Originally Posted by RoslynHolcomb View Post
I hate Belk, don't shop there except to buy school uniforms. When they took over Parisian I openly wept. I'd loved that store all my life and Belk doesn't even begin to touch it. Belk is a crappy, overcrowded mess that's almost impossible to shop in.
Again, it's not like that in other states. When I first moved to Atlanta I remember noticing a Belk store in a low-rent strip plaza somewhere outside of Atlanta and it looked similar to an unkempt T.J. Maxx. I'm not sure why they allowed their image to be so nasty in GA, but the stores are totally different in NC (where Belk is based). Belk is on the level of Nordstrom and Macy's in NC malls and shopping centers. That still may not be good enough for Phipps (or for you?) but it certainly isn't as bad as "a crappy overcrowded mess"...are you sure you didn't wander into Big Lots by accident?
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Old 10-05-2010, 02:43 PM
 
Location: Atlanta, GA (Dunwoody)
2,047 posts, read 4,621,509 times
Reputation: 981
I grew up with Belks in Alabama. It was one of the major department stores in my hometown, so I've known Belks my whole life. It not only didn't rise to the level of Nordstrom's, it wasn't even as good as Pizitz which was based out of Birmingham, and didn't come close to touching Parisian. My MIL used to be a buyer for them and she won't shop there either (except for school uniforms--gotta love Izod no wrinkling, shrinking or fading). And yes, it was a crappy, overcrowded mess. I was just in the one at the Forum yesterday. They're one of the few stores on the planet that have absolutely horrific-looking children's departments. Most stores put extra effort in that area as it's a true moneymaker, not Belks.
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