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By the mid sixties, the Beatles had fixed it so that the old style greasy hair goos were out and the dry look was in. Capitalizing on this trend was Vitalis, a hair holding liquid which seemed composed of nine parts alcohol and one part reisin. It left your hair feeling brittle, but it wasn't greasy. They saturated the airwaves with their ads centered on the slogan "Are You Still Using That Greasy Kid Stuff?" (The popularity of the ad series led to a song by that title making it to the top 40 pop charts.)
The best of the series featured a Giants-Dodgers game with Don Drysdale, often charged with throwing doctored baseballs, on the mound. He takes off his hat and wipes his hand through his hair, and this causes Giants manager Herman Franks to come storming out of the dugout screaming "Greaseball! Greaseball! That's illegal!"
The umps go out to the mound to inspect Drysdale, and Franks is foiled when they determine that Drysdale is using Vitalis and could not possibly be greasing the ball with hair goo. The ad ends with a muttering Franks returning to the dugout as the narrator intones "Sorry, Herman."
By the mid sixties, the Beatles had fixed it so that the old style greasy hair goos were out and the dry look was in. Capitalizing on this trend was Vitalis, a hair holding liquid which seemed composed of nine parts alcohol and one part reisin. It left your hair feeling brittle, but it wasn't greasy. They saturated the airwaves with their ads centered on the slogan "Are You Still Using That Greasy Kid Stuff?" (The popularity of the ad series led to a song by that title making it to the top 40 pop charts.)
The best of the series featured a Giants-Dodgers game with Don Drysdale, often charged with throwing doctored baseballs, on the mound. He takes off his hat and wipes his hand through his hair, and this causes Giants manager Herman Franks to come storming out of the dugout screaming "Greaseball! Greaseball! That's illegal!"
The umps go out to the mound to inspect Drysdale, and Franks is foiled when they determine that Drysdale is using Vitalis and could not possibly be greasing the ball with hair goo. The ad ends with a muttering Franks returning to the dugout as the narrator intones "Sorry, Herman."
I remember that commercial with Drysdale. Wanted to rep you but had to spread some.
Speaking of hair product commercials, there used to be commercials for a hair spray called The Dry Look. The commercials used to show before-and-after pictures, with the before pictures showing guys gelled up with some of that "greasy kid stuff" and the after pictures showing the same guys after they had sprayed their hair with The Dry Look. There was a narrator saying something like, "John Doe, wethead. John Doe, The Dry Look. Joe Blow, wethead. Joe Blow, The Dry Look. Jim Citizen, wethead . . ." etc. I used to enjoy a commercial that played briefly after the rock-'n'-roll Oakland A's of the early '70's won the World Series for the first time in '72. It moved between shots of various A's players pouring champagne over their heads as they celebrated their championship. "Catfish Hunter, wethead. Rollie Fingers, wethead. Dave Duncan, Joe Rudi, and Sal Bandoe, wetheads all!" Then the after pictures: "Dave Duncan, Joe Rudi, and Sal Bando, The Dry Look. Rollie Fingers, The Dry Look . . . ."
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