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Old 03-22-2010, 09:50 PM
 
3 posts, read 6,553 times
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Advertisements

Are there any small local newspapers in the Charlotte area that a new business can place a cheap ad? Would like to focus on the South Park, Pineville, Mathews areas.
Thanks
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Old 03-23-2010, 08:14 AM
 
Location: State of Being
35,885 posts, read 67,023,037 times
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Have you considered advertising in online pubs? I would suggest Ballantyne Scoop - and the owner has other online pubs you can advertise with. I have no connection to them but their circulation is growing.

Also - here's a new forum that just started and they allow businesses to post their info at no charge, as a service to new businesses and the communities they serve:

http://tinyurl.com/yz47hxc (broken link)

Other than some online sources, you might try Creative Loafing - their rates are pretty reasonable.
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Old 03-23-2010, 08:26 AM
 
716 posts, read 1,358,010 times
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Just going through my mail now and I got something called "Clipper Ballantyne" its 20 pages worth of ads and coupons. On the back it says Charlotte/Ballantyne/Pineville NC. It says for advertising info call 1-888-569-5100 It also has Local Coupons-Clipper Magazine/CouponClipper.com-Local Advertising listed
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Old 03-23-2010, 08:31 AM
 
Location: CLT native
4,280 posts, read 10,035,328 times
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Carolina Weekly Newspapers | About the Community, For the Community
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Old 03-23-2010, 08:43 AM
 
Location: Matthews, NC
14,693 posts, read 23,077,687 times
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Matthews-Mint Hill Weekly is probably a good one. They give it to you even if you don't want it.
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Old 03-25-2010, 12:50 PM
 
3 posts, read 6,553 times
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Default Thanks for the updatess!

Thank you for the suggestions. I will check them out.
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Old 03-28-2010, 08:42 AM
 
Location: The place where the road & the sky collide
21,879 posts, read 27,145,371 times
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How about the "shoppers" guides/papers that are distributed for free?
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Old 04-26-2010, 07:00 PM
 
Location: Charlotte, NC
554 posts, read 1,312,885 times
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No, no, no....I've been in the advertising market for some time now. The best way to advertise is ONLINE. Everyone is online these days...if you need help, just DM me. I'm an internet marketing consultant and i can atleast give you some information about advertising online.
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Old 04-28-2010, 09:03 AM
 
76 posts, read 123,598 times
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Quote:
Originally Posted by AmandaEve011 View Post
No, no, no....I've been in the advertising market for some time now. The best way to advertise is ONLINE. Everyone is online these days...if you need help, just DM me. I'm an internet marketing consultant and i can atleast give you some information about advertising online.
AmandaEve believe it or not some people do still read Without knowing what the person is trying to advertise you have no idea what market he is going after. Cardinal rule is to find out what the customer is trying to do and then offer the solution. Most TMC products (Total Market Coverage) are free of charge and it gets you distribution to geographically specific locations with saturation. Your free papers tend to gear more towards night life and the younger set depending on distribution points. On line works for everything but local unless you want to throw a ton of money at it. Online people have to know what they are looking for and then you better hope you are on the first page of search or you won't be seen. If you want to discuss BB,Tower, rich media etc I always ask the question when was the last time you clicked on an ad on a web page. Would you want to talk about an email campaign which again would probably be cost prohibitive for most smaller local businesses. The internet is a great place to be and everyone should have a presence unfortunately for the little guy it is to fractured. Most small businesses with a web presence that understand how to use the internet do better with their own email collection and advertising to their existing base while trying to grow new customers.

We could also discuss DM Shared Mail etc.

Internet is definitely a way to go but for some it's not the most cost effective.

BTW my background is over 25 years in the DM, Print and online media which I believe may qualify for some time in the advertising arena.


I have to start my own consulting business.
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Old 04-28-2010, 09:26 AM
 
Location: union county
68 posts, read 153,854 times
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i was given this advice by my cousin (she is a pr/marketing manager) that a really good way to get the word out is to call small neighborhood/community papers and see if they're hungry for a story. you can host a grand opening, state that % of proceeds from your sales will help out a local cause etc etc.
this way, you get the word out, they have an article and its free advertising. a win win situation

Last edited by kaya6; 04-28-2010 at 09:26 AM.. Reason: typo
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