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Old 01-29-2009, 02:48 PM
 
Location: Chicago
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I'm curious as to why you guys think a wagon would be attractive to people over 50. I would think the target market are upper-middle-class families with children, aka late 30s/early 40s -- people who need the practicality of a wagon but don't want to give up performance and want the prestige of the Cadillac badge.

Personally, I don't give it much of a chance for success. I just don't know that there's much of a market for a Cadillac station wagon. If anything it will probably be a small niche player like similar wagons from Audi and BMW.
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Old 01-30-2009, 06:07 PM
 
Location: The Circle City. Sometimes NE of Bagdad.
24,476 posts, read 26,017,453 times
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Quote:
Originally Posted by Drover View Post
I'm curious as to why you guys think a wagon would be attractive to people over 50. I would think the target market are upper-middle-class families with children, aka late 30s/early 40s -- people who need the practicality of a wagon but don't want to give up performance and want the prestige of the Cadillac badge.

Personally, I don't give it much of a chance for success. I just don't know that there's much of a market for a Cadillac station wagon. If anything it will probably be a small niche player like similar wagons from Audi and BMW.
Drover, A few years ago I thought very much like you. My 98 GP was getting tired and we were looking at new wheels when we came across a 04 wagon that the wife thought was "cute" and we bought it for a good price.

Wow, what a difference for us old folks getting groceries and other stuff out of the back. No leaning over and lifting stuff out, just slide it out.
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