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They advertise it on TV with a sort of emotion based advertising program.
Dogs probably gobble it up. Most dogs will gobble up road kill. I could feed my dogs sawdust and dehydrated horse poop and they would gobble it up. Pensive has been known to eat rocks and bark planting mix.
I haven't looked at the nutritional analysis, so I don't know how good it is for the dogs, but hey, if a dog owner likes it and the dog likes it, and the budget can afford it, buy whatever dog food you want. Even without looking at it, I suspect it is better food than the extra cheap stuff.
(and don't look at me. My dogs are spoiled with expensive custom made food)
...... The Farmer's Dogs I know about eat rats ........
(evil grin)
When I actually had a farm, my dogs ate freshly caught raw sage rats. When we butchered, the dogs got raw animal heads that they chewed up and stripped of meat and skin. They ate tripe and intestines and lungs and testicles.
That's probably not what Farmer's Dog food is made of...... or who knows. Dog food isn't made out of USDA choice ribeye steaks, in spite of the nice photos that Rachel Ray shows you concerning her own brand of dog food.
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