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It does exist. I saw this billboard going on 35 south into fort worth, texas. "guera" is not a derogatory word. it means light skinned woman, that's it.
You aren't saying that "Budweiser -- as good as the light-skinned woman staring at you" isn't bad?
Why is the translation beeped out?
Guera just means light complected girl, or a Blondie.
I don't konw why white people are complaining about this.
Using the "race card" haha.
Anyways, I think this should be more offensive to Latinos anyways.
But we're pretty good at taking a joke. I can picture most Chicanos laughing at this.
Spike Lee made an entertaining film, "Bamboozled," about people, in this case African-Americans, being so desensitized to racial insults particularly in the name of commerce that inevitable disaster ensues. I highly recommend it, and also recommend against anyone becoming desensitized to actual racial insults, no matter how cutesy, as with here.
Spike Lee made an entertaining film, "Bamboozled," about people, in this case African-Americans, being so desensitized to racial insults particularly in the name of commerce that inevitable disaster ensues. I highly recommend it, and also recommend against anyone becoming desensitized to actual racial insults, no matter how cutesy, as with here.
NOte in all fairness: some racial insults have gone up in social status-----even outside of the targeted group.
'Chicano' used to be very derogatory towards Americans of Mexican background.
Another would be 'Redneck'------that word is fast becoming acceptable.
Once again, as I've posted many times before, this is neither a 'racial insult' nor is it 'anti-white'..This is purely and simply a case of cultural inappropriateness.
The Mexican culture...(particularly the lower 'blue collar' end) makes great use of nicknames and 'familiar' terms. Even among strangers or very casual acquaintances, no offense is taken, and none is intended, by terms like "skinny", "chubby", "shorty", "darkie", "blondie", "pale one", "baldy", etc etc etc. "Gringo", too is freely used, normally not in any derogatory way.
The problem is, this is America, and here, we don't use the Mexican culture. WE have our OWN culture. And in the American culture, there's MUCH LESS acceptance of such informal nicknames. You'd better be pretty well acquainted with a person, before 'nicknaming' him. Sometimes in a strictly male, rough-and-ready environment, (military barracks, offshore oil rig, etc etc) we MAY get away with it...maybe a "Red"..or "Slim" or "Curly" (sometimes for a bald guy)...but that's about ALL. In the "gringo" culture, nicknames are bestowed ONLY sparingly, and only after the parties know each other...or if one is a public figure. Anything else is considered rude, offensive, and totally inappropriate.
So there you have it. Sounds hard to believe, because here in America we're told we "have no culture", and that "all cultures are equivalent, anyway"..but they're not. We DO have a culture here, and what's appropriate in ONE culture can easily give offense in another. This billboard is an example. It's been a LONG time, particularly over the past few "PC" decades, since American advertisers would use this type of approach, when targeting an American market. Why? Because in American culture, it's rude and low-class. In Mexican culture (particularly when targeting male beer-drinkers), it's not. And this is America, and our culture here is the American culture.
Want to understand how "what's OK in one place may not be appreciated in another?". Fine. Try putting up this billboard in Damascus..or in Tehran. What seems "OK" in Denver MAY cause problems there...even if the advertisers don't mean to offend.
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