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SAM is a very good beer, and a great company, but I think MJ is right. I've had my eye on SAM for a long time and could never wrap my head around the valuation, but hey, I thought it was overvalued 10 years ago at $80 so don't listen to me lol.
I'd keep my eye on it and might potential buy some if it gets low enough, but it would have to go much lower than whatever it closes at today I'm sure. I'm thinking sub $500 before I'd seriously consider buying some.
Anyone trading SAM should have avoided it or shorting it. That's why trying to catch a falling knife is often a losing strategy at least on a short/mid-term time frame.
It sounds like they absolutely bungled the earnings call and came off as amateurs. Seltzer sales are through the roof, the trouble is not only Sam’s sells it these days and it is very cheap and easy to produce. I think Covid helped them when they were the first player and it was hard to even get gas for carbonation. It was always sold out on the shelves and now you can always find it. It doesn’t help that they have fierce competition in that space and beer sales are dwindling over time as millennials and younger people are staying away from it.
They way they have handled things now makes me really think about the company differently. For me now they are the Boeing of beers. The sales drop doesn’t phase me but they are off of my potential buy list forever now because of how the management conducted affairs.
Anyone trading SAM should have avoided it or shorting it. That's why trying to catch a falling knife is often a losing strategy at least on a short/mid-term time frame.
Time to start drinking heavily if you have it, lol
I am putting it on my watchlist. Good products and it's suddenly on sale.
Had to google it to figure out what SAM was LOL. I don't drink beer, but am familiar with Sam Adams of course. So they are the ones responsible for all the Truly brand of products that have flooded the grocery stores here recently. I might have considered trying some of it if it had not been so very pricey.
Yep , between the prices and the taste of that cheap cane alcohol they all use , it’s off our list
The tea flavored ones are actually pretty good. Taste aside it’s the low calories and no carbs that is appealing to younger people. Seltzer has become the Diet Coke of booze. Over all sales are still very high of the stuff. It’s just over all sales for SAM have been usurped by other companies.
The high price and low cost to make it is what originally got me interested in it. However that trick is known and everybody has a line of it now. Seltzer is a long term winner but SAM lost what was a monopoly and first mover advantage and that won’t ever come back.
Yep , between the prices and the taste of that cheap cane alcohol they all use , it’s off our list
I've never tried the Truly, it's just not my type of drink. I do like their beer though, Boston Lager, Boston Ale, and Old Fezziwig is one of the best beer I've ever had, but it's only available in the winter holiday sampler 2 packs. I don't drink much, and when I do it's either Sam, Guinness, Bass Ale, or the occasional bourbon and ginger ale.
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