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Things like that can be dangerous, can you imagine what the Media would do if supported one particular politician or wanted to destroy a politician? What are we witnessing now?
The media isn't really a tool. Rather they are a power institution. They are intricately connected to other power institutions. The government is dependent on the media. They require the media to convey their messages and shape public opinion. However, the media can shape whatever information they receive to their own benefits.
What the media wants is controversy. And controversy sells! The hottest story is what people want. Even to the point of exaggerating the report is a key to get higher ratings... but it turns into propaganda.
It is the media elite who are largely responsible for molding the public's conception of political, economic, and social events and conditions. The media has the ability to propagate dominant values and shape political reality through their items (i.e. books, magazines, tv, movies, video games, etc.) Their power is underrated and kept discreet. They control what is released to the public and what isn't.
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