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Well be honest. It hurt their HUNTING business. Not their business. They found ways to offset and they won't be bowing down to the gun nuts. Good for them.
Directly from what you posted
"Has it had an impact on the foot traffic and people who were upset with us on this? Yes," Stack said. "Has it impacted our profitability? No. We found ways to offset that.
a LOT of gun nuts won't set foot in those stores again.....
My million dollar 401K and additional pension investments says otherwise. But hey, if you want to invest in a Company that has a stock worth half what it was years ago and will never rebound it's your money. Brick and mortar stores are getting pounded. Most of the stuff at Dicks can be bought for 20-40% less online or even at Walmart.
I recently drove past one of the Field & Stream stores on a Saturday afternoon. Total of 10 cars in the parking lot. Most of those probably belonged to employees.
No doubt Dick's is suffering from brick&morter-itis, like all sports retailers. There was a huge Sports Authority store near where I work that closed about 2 years ago. It's a burgeoning area, with new skyscrapers going up, but that space has remained vacant ever since.
Kudos to Dick's for recognizing that deadly assault weapons have no place in a store where children are coming in to purchase baseball mitts, hockey sticks, etc.
Kudos to Dick's for recognizing that deadly assault weapons have no place in a store where children are coming in to purchase baseball mitts, hockey sticks, etc.
They are being rewarded by having the best sales numbered in several years
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