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I just do not understand the connection between Rats, Korean Cars, Hip-hop-rap music and why they keep showing this stupid commercial every five minutes.
Is this car big in the Hip-Hop community??? Or maybe it is a big seller with people who breed rats (gerbils?)???? Maybe Rat loving drug dealers buy this car a lot????
So, if you are knowledgeable in the area of any of these points I touched on, please let me know what is the deal, I am being tortured by this commercial.
A lot of people like hip-hop music, I'm not one of them. I think they came up with that commercial around the time the G Force movie came out. I think it's cute and the "rats" keep a good beat with the music. I wouldn't want to watch it every 5 minutes though. Anything to get the publics attention, they'll use it.
I think they are hamsters and they're adorable. Maybe they're trying to appeal to animal lovers like me! I love when they bob their heads/ears to the music.
I don't mind the hamsters or the music. The thing that threw me off on this commercial was why they would advertise a small car with something really small in it. In your mind, it makes the car feel like it was made for little people. They should have used giraffes or elephants or at least dogs.
I just do not understand the connection between Rats, Korean Cars, Hip-hop-rap music and why they keep showing this stupid commercial every five minutes.
Is this car big in the Hip-Hop community??? Or maybe it is a big seller with people who breed rats (gerbils?)???? Maybe Rat loving drug dealers buy this car a lot????
So, if you are knowledgeable in the area of any of these points I touched on, please let me know what is the deal, I am being tortured by this commercial.
Ha. Well, I certainly understand about being annoyed by certain commercials that you see over and over and over again. But I, personally, like the ads for the Kia Soul.
First, they are hamsters and not rats.
The original ad featured hamsters on a hamster wheels on roads, highways and bridges, going nowhere. Then, cooler hamsters would roll by driving the Kia Soul.
So, the idea is that everyone else is stuck in a rut (like hamsters in a hamster wheel), driving the same crap. That is the explanation for how the hamster got featured in these ads in the first place. This was all part of Kia's "A New Way To Roll" marketing concept...i.e., don't be another hamster in a hamster wheel...don't be stuck in a rut...chose 'a new way to roll' with Kia. There were several different songs featured in this ad before the newer ad featuring Black Sheep's 'The Choice is Yours' song.
The Kia Soul, at under $14,000 starting, is marketed towards younger drivers of this iPod generation...music lovers and such. One of the Kia Soul's key selling points is its 6-speaker stereo system, CD player, USB port, Sirius Satellite radio, and with the option to upgrade to a premium audio package with additional speakers and steering wheel audio controls.
So yeah, the ads are going to feature catchy tunes as a major plot point.
Now, with the newer ad that you referenced in your OP...the one featuring Black Sheep's 'The Choice is Yours'...first, let me post it here for reference:
Because people fell in love with the whole hamster motif from the original ad, I guess they decided to just stick with it. The song choice is actually pretty relevant to their marketing campaign. 'You can get with this, or you can get with that. You can get with THIS, or you can get with THAT. The choice is YOURS.' Basically, you can stay on your lame old hamster wheel, or you can choose 'a new way to roll'. This specific ad also is making jabs at the Kia Soul's competitors...the Scion xB, Honda Element and Nissan Cube. That's what all that imagery with the toaster, dryer and cardboard box car is about...because these cars look like toasters, dryers and boxes.
And also let me post Black Sheep's original music video for this song:
I am posting this because I think it needs to be said that this is a song that is very ANTI-DRUG. The video contains anti-drug imagery all throughout. The song is about empowering yourself to make the right decisions in life. 'You can get with this, or you can get with that...', meaning you can do the right things in life, or you can do the wrong things, but ultimately, the choice is yours and you have the power. In fact, one of the verses has the lyrics "Never was a fool, so we finished school."
Just trying to say that not all hip-hop is about drug dealers and such. A lot of it is very positive.
And one final note about using catchy songs in advertisements...it's a genius ploy. The product basically gets advertised every time you hear that song (on the radio, on MTV or VH1, over the loudspeakers when you're at the store or in a waiting room, etc. etc.) and not just when you see the actual commercial.
I know every time I hear, or even just think about, the following songs:
"Who's That Lady" by the Isley Brothers
"Baby Come Back" by Player
"What About Love" by Heart
I know every time I hear, or even just think about, the following songs:
"Who's That Lady" by the Isley Brothers
"Baby Come Back" by Player
"What About Love" by Heart
...all I can think about is Swiffer Sweepers.
So true!!! Thanks for the very thorough explanation. I totally agree that using catchy songs for ads is genius. Movie preview ads do this too. There are so many companies doing this; immediately Apple and Amazon Kindle commercials come to mind.
I am pretty baffled. One, the high level of support for these creepy, Kia-hip-hop rats is strange to me. Two.....I guess no one can EXPLAIN how all of the screwy things in this commercial are supposed to make sense......hip-hop rats......WTH????/
I am pretty baffled. One, the high level of support for these creepy, Kia-hip-hop rats is strange to me. Two.....I guess no one can EXPLAIN how all of the screwy things in this commercial are supposed to make sense......hip-hop rats......WTH????/
Well, the Kia commercial has done exactly what it was supposed to do because we are all now talking about it.
..... but it doesn't interest me in buying a Kia. The commercials are just plain dumb.
I think I'll go buy a Hyundai or a Mitsubishi!
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