Quote:
Originally Posted by DanielAvery
Soaps still do this, typically right after the opening sequence. Shows produced by Procter and Gamble (airing on NBC and CBS at the time) would always have an announced sponsor for the first half hour, then usually another announced sponsor for the second half hour, since P&G has so many different products to plug. I recall most of them having a staff announcer who did the voice-overs for the products as well as the opening/closing sequences. Nowadays it's some non-descript voice-over artist, but the idea is the same.
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That used to happen on
The Doctors too, announcer Mel Brandt would say "
The Doctors is brought to you in part by the Colgate-Palmolive Company, makers of All Purpose Ajax Cleaner, cleans like a white tornado and by Palmolive dish washing liquid that softens hands while you do dishes" after the opening titles. As he was an NBC staffer, he did the announcing.
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