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Madison, Wisconsin (WI): Economy and Business Data & Market Research
accommodation & food services, waste management, arts, etc.


Based on the data from 1997 / 2002 when the population of Madison, Wisconsin was 209,351 / 215,211

Number of Establishments per 100,000 population

Number of Establishments - Madison (2002)

  • A) Manufacturing: 1997 - 228, 2002 - 224 (Per 100,000 population: 1997 - 108, 2002 - 104, State average - 45)
  • B) Wholesale trade: 1997 - 324, 2002 - 317 (Per 100,000 population: 1997 - 154, 2002 - 147, State average - 28)
  • C) Retail trade: 1997 - 1,078, 2002 - 1,069 (Per 100,000 population: 1997 - 514, 2002 - 496, State average - 81)
  • D) Information: 2002 - 185 (Per 100,000 population: 2002 - 85, State average - 9)
  • E) Real estate & rental & leasing: 1997 - 328, 2002 - 361 (Per 100,000 population: 1997 - 156, 2002 - 167, State average - 19)
  • F) Professional, scientific & technical services: 1997 - 702, 2002 - 871 (Per 100,000 population: 1997 - 335, 2002 - 404, State average - 46)
  • G) Administrative & support & waste management & remediation service: 1997 - 287, 2002 - 327 (Per 100,000 population: 1997 - 137, 2002 - 151, State average - 23)
  • H) Educational services: 1997 - 42, 2002 - 74 (Per 100,000 population: 1997 - 20, 2002 - 34, State average - 5)
  • I) Health care & social assistance: 1997 - 431, 2002 - 754 (Per 100,000 population: 1997 - 205, 2002 - 350, State average - 58)
  • J) Arts, entertainment & recreation: 1997 - 75, 2002 - 112 (Per 100,000 population: 1997 - 35, 2002 - 52, State average - 8)
  • K) Accommodation & food services: 1997 - 602, 2002 - 644 (Per 100,000 population: 1997 - 287, 2002 - 299, State average - 46)
  • L) Other services (except public administration): 1997 - 343, 2002 - 584 (Per 100,000 population: 1997 - 163, 2002 - 271, State average - 40)

Number of Employees per 100,000 population

Number of Employees - Madison (2002)

  • A) Manufacturing: 1997 - 11,464, 2002 - 10,650 (Per 100,000 population: 1997 - 5,475, 2002 - 4,948, State average - 6,421)
  • B) Wholesale trade: 1997 - 4,530, 2002 - 5,017 (Per 100,000 population: 1997 - 2,163, 2002 - 2,331, State average - 1,106)
  • C) Retail trade: 1997 - 18,263, 2002 - 19,562 (Per 100,000 population: 1997 - 8,723, 2002 - 9,089, State average - 1,703)
  • D) Information: 2002 - 5,515 (Per 100,000 population: 2002 - 2,562, State average - 803)
  • E) Real estate & rental & leasing: 1997 - 2,523, 2002 - 2,676 (Per 100,000 population: 1997 - 1,205, 2002 - 1,243, State average - 229)
  • F) Professional, scientific & technical services: 1997 - 8,705, 2002 - 10,648 (Per 100,000 population: 1997 - 4,158, 2002 - 4,947, State average - 668)
  • G) Administrative & support & waste management & remediation service: 1997 - 7,107, 2002 - 10,313 (Per 100,000 population: 1997 - 3,394, 2002 - 4,792, State average - 1,193)
  • H) Educational services: 1997 - 434, 2002 - 849 (Per 100,000 population: 1997 - 207, 2002 - 394, State average - 248)
  • I) Health care & social assistance: 1997 - 6,355, 2002 - 26,612 (Per 100,000 population: 1997 - 3,035, 2002 - 12,365, State average - 2,748)
  • J) Arts, entertainment & recreation: 1997 - 1,475, 2002 - 2,504 (Per 100,000 population: 1997 - 704, 2002 - 1,163, State average - 496)
  • K) Accommodation & food services: 1997 - 12,763, 2002 - 14,132 (Per 100,000 population: 1997 - 6,096, 2002 - 6,566, State average - 941)
  • L) Other services (except public administration): 1997 - 2,911, 2002 - 5,370 (Per 100,000 population: 1997 - 1,390, 2002 - 2,495, State average - 562)

Annual Payroll ($1,000) per 100,000 population

Annual Payroll ($1,000) - Madison (2002)

  • A) Manufacturing: 1997 - $370,360, 2002 - $447,335 (Per 100,000 population: 1997 - $176,908, 2002 - $207,858, State average - $123,407)
  • B) Wholesale trade: 1997 - $149,148, 2002 - $214,302 (Per 100,000 population: 1997 - $71,243, 2002 - $99,577, State average - $32,487)
  • C) Retail trade: 1997 - $282,450, 2002 - $361,105 (Per 100,000 population: 1997 - $134,916, 2002 - $167,791, State average - $25,553)
  • D) Information: 2002 - $244,025 (Per 100,000 population: 2002 - $113,388, State average - $22,402)
  • E) Real estate & rental & leasing: 1997 - $51,279, 2002 - $71,005 (Per 100,000 population: 1997 - $24,494, 2002 - $32,993, State average - $4,131)
  • F) Professional, scientific & technical services: 1997 - $341,934, 2002 - $515,241 (Per 100,000 population: 1997 - $163,330, 2002 - $239,412, State average - $20,676)
  • G) Administrative & support & waste management & remediation service: 1997 - $123,556, 2002 - $209,438 (Per 100,000 population: 1997 - $59,018, 2002 - $97,317, State average - $15,137)
  • H) Educational services: 1997 - $7,473, 2002 - $19,984 (Per 100,000 population: 1997 - $3,569, 2002 - $9,285, State average - $2,896)
  • I) Health care & social assistance: 1997 - $235,533, 2002 - $968,238 (Per 100,000 population: 1997 - $112,506, 2002 - $449,901, State average - $66,798)
  • J) Arts, entertainment & recreation: 1997 - $14,204, 2002 - $28,277 (Per 100,000 population: 1997 - $6,784, 2002 - $13,139, State average - $5,985)
  • K) Accommodation & food services: 1997 - $110,857, 2002 - $149,936 (Per 100,000 population: 1997 - $52,952, 2002 - $69,669, State average - $8,209)
  • L) Other services (except public administration): 1997 - $57,617, 2002 - $163,979 (Per 100,000 population: 1997 - $27,521, 2002 - $76,194, State average - $7,935)

Shipments / Sales / Receptions ($1,000) per 100,000 population

Shipments / Sales / Receptions ($1,000) - Madison (2002)

  • A) Manufacturing: 1997 - $2,573,874, 2002 - $2,903,882 (Per 100,000 population: 1997 - $1,229,453, 2002 - $1,349,318, State average - $780,509)
  • B) Wholesale trade: 1997 - $1,621,644, 2002 - $1,994,195 (Per 100,000 population: 1997 - $774,605, 2002 - $926,623, State average - $490,287)
  • C) Retail trade: 1997 - $2,761,009, 2002 - $3,475,535 (Per 100,000 population: 1997 - $1,318,842, 2002 - $1,614,943, State average - $253,700)
  • D) Information: No data
  • E) Real estate & rental & leasing: 1997 - $277,311, 2002 - $465,888 (Per 100,000 population: 1997 - $132,462, 2002 - $216,479, State average - $22,365)
  • F) Professional, scientific & technical services: 1997 - $759,189, 2002 - $1,211,305 (Per 100,000 population: 1997 - $362,639, 2002 - $562,845, State average - $48,701)
  • G) Administrative & support & waste management & remediation service: 1997 - $298,620, 2002 - $410,519 (Per 100,000 population: 1997 - $142,640, 2002 - $190,751, State average - $32,261)
  • H) Educational services: 1997 - $19,588, 2002 - $56,016 (Per 100,000 population: 1997 - $9,356, 2002 - $26,028, State average - $7,779)
  • I) Health care & social assistance: 1997 - $549,740, 2002 - $2,394,836 (Per 100,000 population: 1997 - $262,592, 2002 - $1,112,785, State average - $152,356)
  • J) Arts, entertainment & recreation: 1997 - $49,233, 2002 - $92,519 (Per 100,000 population: 1997 - $23,516, 2002 - $42,989, State average - $17,631)
  • K) Accommodation & food services: 1997 - $390,803, 2002 - $505,175 (Per 100,000 population: 1997 - $186,673, 2002 - $234,734, State average - $28,490)
  • L) Other services (except public administration): 1997 - $162,800, 2002 - $558,770 (Per 100,000 population: 1997 - $77,764, 2002 - $259,638, State average - $26,096)

Industry Description Number of Establishments
[1997 / 2002]
Number of Employees
[1997 / 2002]
Annual Payroll ($1,000)
[1997 / 2002]
Shipments / Sales / Receptions ($1,000)
[1997 / 2002]
Manufacturing228 / 22411,464 / 10,650$370,360 / $447,335$2,573,874 / $2,903,882
Food manufacturing29 / 324,088 / 2,904$127,905 / $105,642$1,244,196 / $846,351
Printing & related support activities61 / 561,608 / 1,690$53,552 / $63,652$173,921 / $190,878
Plastics & rubber products manufacturing- / 12- / 813- / $39,347- / $182,094
Primary metal manufacturing2500-999--
Machinery manufacturing12 / 131,537 / 912$46,027 / $41,248$249,622 / $145,592
Computer & electronic product manufacturing16 / 14515 / 745$20,480 / $47,180$91,147 / $174,128
Electrical equipment, appliance & component manufacturing4500-999--
Miscellaneous manufacturing- / 23- / 887- / $44,717- / $316,830
Wholesale trade324 / 3174,530 / 5,017$149,148 / $214,302$1,621,644 / $1,994,195
Wholesale trade, durable goods204 / 1872,731 / 3,035$94,921 / $136,905$972,159 / $1,158,677
Wholesale trade, nondurable goods120 / 1101,799 / 1,894$54,227 / $73,248$649,485 / $738,360
Wholesale electronic markets and agents and brokers- / 20- / 88- / $4,149- / $97,158
Retail trade1,078 / 1,06918,263 / 19,562$282,450 / $361,105$2,761,009 / $3,475,535
Motor vehicle & parts dealers71 / 731,589 / 1,724$48,766 / $60,520$591,551 / $733,456
Furniture & home furnishings stores70 / 69633 / 763$14,045 / $17,498$106,232 / $126,190
Electronics & appliance stores58 / 61803 / 830$13,656 / $18,700$166,565 / $189,832
Building material & garden equipment & supplies dealers67 / 581,380 / 1,375$34,072 / $39,425$307,231 / $356,295
Food & beverage stores110 / 1142,655 / 2,775$40,041 / $44,283$452,069 / $495,801
Health & personal care stores80 / 811,189 / 1,809$18,083 / $30,701$128,541 / $221,781
Gasoline stations63 / 71528 / 588$6,740 / $8,604$115,952 / $173,183
Clothing & clothing accessories stores227 / 2122,338 / 2,482$23,477 / $29,465$185,628 / $233,142
Sporting goods, hobby, book & music stores127 / 1171,568 / 1,675$17,775 / $21,184$132,919 / $161,421
General merchandise stores25 / 294,048 / 3,834$45,332 / $60,048$446,584 / $616,605
Miscellaneous store retailers148 / 1451,234 / 1,329$13,764 / $19,628$91,393 / $118,879
Nonstore retailers32 / 39298 / 378$6,699 / $11,049$36,344 / $48,950
Information- / 185- / 5,515- / $244,025-
Publishing industries (except Internet)- / 62- / 2,317- / $105,076- / $390,093
Motion picture & sound recording industries25 / 26288 / 250-499$3,665 / -$15,870 / -
Broadcasting & telecommunications46 / -1,493 / -$52,835 / -$629,712 / -
Information services & data processing services18 / -435 / -$17,342 / -$68,712 / -
Broadcasting (except Internet)- / 15- / 500-999--
Telecommunications- / 55- / 1,666- / $88,395-
Internet service providers, web search portals & data processing- / 21- / 655- / $23,165- / $81,528
Other information services- / 2- / 20-99--
Real estate & rental & leasing328 / 3612,523 / 2,676$51,279 / $71,005$277,311 / $465,888
Real estate268 / 2992,003 / 2,057$40,559 / $57,188$179,053 / $305,285
Rental & leasing services57250-499 / 500-999--
Lessors of nonfinancial intangible assets (exc copyrighted works)- / 5- / 20-99--
Professional, scientific & technical services702 / 8718,705 / 10,648$341,934 / $515,241$759,189 / $1,211,305
Professional, scientific & technical services702 / 8718,705 / 10,648$341,934 / $515,241$759,189 / $1,211,305
Administrative & support & waste management & remediation service287 / 3277,107 / 10,313$123,556 / $209,438$298,620 / $410,519
Administrative & support services280 / 3167,073 / 10,176$122,352 / $204,321$293,633 / $389,386
Waste management & remediation services7 / 1134 / 137$1,204 / $5,117$4,987 / $21,133
Educational services42 / 74434 / 849$7,473 / $19,984$19,588 / $56,016
Educational services42 / 74434 / 849$7,473 / $19,984$19,588 / $56,016
Health care & social assistance431 / 7546,355 / 26,612$235,533 / $968,238$549,740 / $2,394,836
Ambulatory health care services293 / 3214,529 / 8,178$207,878 / $429,538$494,026 / $1,066,632
Hospitals- / 5- / 9,870- / $379,838- / $997,444
Nursing & residential care facilities88 / 2061,299 / 3,752$20,514 / $69,486$39,777 / $133,225
Social assistance50 / 222527 / 4,812$7,141 / $89,376$15,937 / $197,535
Arts, entertainment & recreation75 / 1121,475 / 2,504$14,204 / $28,277$49,233 / $92,519
Performing arts, spectator sports & related industries28 / 44325 / 250-499$3,168 / -$8,031 / -
Museums, historical sites & similar institutions- / 6- / 20-99--
Amusement, gambling & recreation industries47 / 621,150 / 1,949$11,036 / $20,822$41,202 / $68,854
Accommodation & food services602 / 64412,763 / 14,132$110,857 / $149,936$390,803 / $505,175
Accommodation65 / 691,873 / 1,880$20,415 / $24,480$77,529 / $92,278
Foodservices & drinking places537 / 57510,890 / 12,252$90,442 / $125,456$313,274 / $412,897
Other services (except public administration)343 / 5842,911 / 5,370$57,617 / $163,979$162,800 / $558,770
Repair & maintenance167 / 1531,021 / 1,139$23,417 / $35,009$78,484 / $94,023
Personal & laundry services176 / 1701,890 / 1,756$34,200 / $35,358$84,316 / $83,856

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